The Role
Develop creative strategies, ad concepts, scripts, hooks, and storytelling formats for performance marketing and brand campaigns. Collaborate with influencer, content, and design teams; analyze metrics such as CTR, ROAS, hooks, and retention; and iterate through creative testing. Support brand storytelling, trend research, short-form content development, and on-ground shoots for a kids and parents-focused D2C brand.
Summary Generated by Built In
Location: Bangalore (In-Office)
Experience: 0–2 Years
Working Days: Monday – Saturday
About the Role
We are looking for a Creative Strategy Associate who can think in content, storytelling, and performance.
This role is at the intersection of creative ideation, content strategy, and execution—focused on building high-performing creatives for performance marketing and brand storytelling.
Key Responsibilities
Key Responsibilities
- Develop creative strategies and content angles for performance marketing (Meta, Google, etc.)
- Ideate ad concepts, scripts, hooks, and storytelling formats for campaigns
- Work closely with influencer, content, and design teams to translate ideas into execution
- Analyze creative performance and iterate based on data (CTR, ROAS, hooks, retention)
- Build and maintain a creative testing pipeline (new formats, trends, hooks)
- Collaborate on brand storytelling and IP-led content narratives
- Stay on top of content trends, reels formats, and viral hooks relevant to kids and parents
- Support on-ground shoots with creative direction and execution inputs
Requirements
- 0–2 years of experience in creative strategy, content, performance marketing, or social media
- Strong understanding of what makes content work (hooks, storytelling, retention)
- Ability to think in ideas, scripts, and formats—not just execution
- Analytical mindset with interest in performance metrics and iteration
- Strong communication and coordination skills
- Highly organized and able to manage multiple creative pipelines
Good to Have (Brownie Points)
- Experience in D2C or performance marketing creatives
- Exposure to UGC, reels, or short-form content strategy
- Understanding of kids/moms content ecosystem
- Hands-on experience with content shoots or ad creatives
Benefits
Why Join Famyo?
- Work directly with founders
- Build a high-growth D2C brand from early stage
- Creative ownership + experimentation freedom
- Fast learning curve
- Deep exposure to performance marketing
Skills Required
- 0-2 years of experience in creative strategy, content, performance marketing, or social media
- Strong understanding of content hooks, storytelling, and retention
- Ability to develop ideas, scripts, and content formats
- Analytical mindset with interest in performance metrics and iteration
- Strong communication and coordination skills
- Highly organized and able to manage multiple creative pipelines
- Experience with D2C or performance marketing creatives
- Exposure to UGC, reels, or short-form content strategy
- Understanding of the kids and moms content ecosystem
- Hands-on experience with content shoots or ad creatives
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The Company
What We Do
Famyo is a premium, character-led kids’ essentials brand designed in India and built around original intellectual property. It creates character-based products and content that combine everyday utility with storytelling and collectability. Its offerings include glow-in-the-dark blankets, poncho towels, bedding and comforter sets, baby hooded towels, pouches, and other accessories, serving children and parents through direct and marketplace channels.
