The Role
Lead data-driven creative strategy across paid social and emerging advertising channels. Develop concepts, hooks, storylines, scripts, and creator briefs; oversee campaign execution; analyze creative performance and testing results; track competitor trends and creative fatigue; and connect creative variables to CTR, CVR, CAC, and ROAS. Partner with performance marketing teams on incrementality, lift testing, attribution, and optimization.
Summary Generated by Built In
What You'll Do
- Lead the data-driven strategic planning and development of creative concepts for platforms like Meta,
Google (YouTube), TikTok, Reddit, and emerging channels - Oversee execution of creative projects and campaigns from concept through final delivery, partnering
closely with copywriters, designers and performance marketing team - Systematically develop new creative concepts, angles, hooks, and storylines for each of these platforms,
and keep a steady pipeline of new winning creatives - Write paid media video scripts and brief content creators, guiding hooks, pacing, and messaging to make
sure UGC and video ads land the strategy on camera - Analyze the performance of live campaigns and creatives against KPIs, turning results into concrete
learnings for the next round of testing - Track competitor and category creative trends across channels, including where creative fatigue is
setting in - Work with the performance marketing team on incrementality and lift testing to figure out how much of a
result actually came from the creative versus targeting or bidding - Keep an eye on new and emerging ad channels, and make the call on when it's worth building creative
strategy for one - Build and maintain a framework connecting creative variables (hook type, format, messaging angle) to
CTR, CVR, CAC, and ROAS - Deliver clear, actionable reports for stakeholders
Required Qualifications
- 3+ years in creative strategy, performance marketing, or similar, with ownership over the strategy, ideally
in B2C or D2C ecommerce - Hands-on understanding of how platforms like Meta Advantage+ and Google Performance Max actually
score, learn from, and prioritize creative assets - Strong portfolio or case studies demonstrating strategic thinking behind creative campaigns
- Solid grasp of creative testing methodology: statistical significance, test design, and knowing when a test
is underpowered - Comfortable working directly with performance data (CTR, CVR, CAC, ROAS, frequency) to make and
defend creative decisions, and willing to drop a “great idea” when the numbers say otherwise - English fluency required, with German being an added advantage
Preferred Qualifications
- Background in consumer electronics, gaming, or creator-economy brands
- Experience briefing and directing UGC creators
- Proven track record handling mid-to-high six-figure budgets and delivering strong ROI
- Fluent in the current AI creative toolkit (generative image/video, dubbing/localization) and AI-powered
bidding — enough to brief, direct, and quality-check the work, not necessarily to operate every tool - Solid understanding of attribution, conversion tracking, and first-party data strategies
Who You Are
You think about creatives systematically with a framework behind it. When someone asks why a piece of
creative is winning, your answer starts with a number. You're fine being the person who has to explain why
a test result doesn't mean what everyone in the room assumes it means. When AI can generate fifty
variants in an afternoon, you're the one who knows which three are actually worth running and which
ideas aren't worth making at all.
What's in It for You
- Ownership over the creative strategy for campaigns with meaningful budget and visibility across the
business - Elgato is genuinely open to experimentation. We back bold ideas and aren't afraid to go a little off-script
when it makes sense. - Our products are used and loved by millions of creators around the world.
- You'll be part of a well-resourced team within the Corsair Group, while still working at the speed of a
brand that moves like a startup. - Competitive package, hybrid working in Munich, and gear discounts you'll actually use
Skills Required
- 3+ years of experience in creative strategy, performance marketing, or a similar field, ideally in B2C or D2C ecommerce
- Hands-on understanding of Meta Advantage+ and Google Performance Max creative asset scoring, learning, and prioritization
- Strong portfolio or case studies demonstrating strategic thinking behind creative campaigns
- Understanding of creative testing methodology, including statistical significance, test design, and identifying underpowered tests
- Ability to work directly with performance metrics including CTR, CVR, CAC, ROAS, and frequency
- English fluency
- German language skills
- Background in consumer electronics, gaming, or creator-economy brands
- Experience briefing and directing UGC creators
- Experience managing mid-to-high six-figure budgets and delivering strong ROI
- Fluency in AI creative tools for generative image/video, dubbing, localization, and AI-powered bidding
- Understanding of attribution, conversion tracking, and first-party data strategies
Corsair Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Corsair and has not been reviewed or approved by Corsair.
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Healthcare Strength — Corsair lists comprehensive medical, dental, and vision coverage with 100% in‑network preventive care, alongside mental health resources and an Employee Assistance Program. Plan options include major carriers and access to HSA/FSA and commuter accounts.
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Retirement Support — A 401(k) with automatic enrollment and a dollar‑for‑dollar company match on the first 4% is highlighted, with immediate vesting noted in materials. These elements position the retirement offering as straightforward and competitive for a mid‑size tech employer.
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Parental & Family Support — Materials describe 12 weeks of paid parental leave and a return‑to‑work program, with childcare benefits mentioned in public listings. These provisions point to meaningful support for growing families, subject to eligibility by location and status.
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The Company
What We Do
Founded in 1994, CORSAIR has grown from pioneering the high-performance DRAM market into one of the world’s leading providers of high-performance PC peripherals and components. CORSAIR offers a complete range of products to equip gamers, enthusiasts and e-sports athletes.
Why Work With Us
What does it mean to be part of the Corsair Team? It means being part of a winning culture that stems from the products we develop, the customers we build them for and most of all our employees who make it all happen.
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