Creative Marketing Manager, 1:1 Campaigns

The Marketing Manager is accountable for the development of creative strategy and communications, programs and creative campaigns to deliver clear and impactful customer-centric communications that aligns with our brand promise and customer experience principals, while delivering strong business value. In this role, the individual will report directly to the Director of Marketing and lead cross group collaboration with the 1:1 COE, Technology, Analytics, Execution, Product, Customer Care, Operations and consumer insights among others to develop, implement and optimize enterprise-wide customer communications that improve customer experience, drive customer acquisition and brand preference, engaging and retaining customer and driving value.
Key Responsibilities
• Develop creative campaigns in line with the strategic objective and audience then execute marketing campaigns to drive customer acquisition, engagement, repeat sales/purchases, build loyalty, reduce customer churn and increase lifetime value - tactics may include but are not limited to email, direct mail, TV, print, online video, and social media, out of home and digital display.
• Communicate creative strategy, approach and translate into a project plan to be shared with boundary partners as well as readouts on campaign performance.
• Continually work towards the development of a dynamic and personalized customer lifecycle experience, tailored to each user's journey.
• Guide the migration from traditional campaign approach to modern marketing methods (hyper targeting and personalization, customer journeys and optimization).
• Ability to direct external advertising agencies and vendors in strategy, concept development and execution.
• Drive efficiency and effectiveness in communication program (direct mail, email mainly) in partnership with strategy, execution, and targeting teams as well as media and insights teams
• Manage budgets and resources with efficiency and accuracy
• Perform other duties as assigned.
Qualifications:
Minimum
• BA/BS degree in related discipline (i.e. Marketing, Business, etc.) with 6 years of experience in a related field (i.e. Marketing, Advertising, Sales, Sales Operations, etc.); OR 10 years of equivalent experience in lieu of a degree.
• Requires strong knowledge of applications such Microsoft Word, Excel, PowerPoint, and Teams.
• Ability to communicate ideas both orally and written to influence others using on-on-one contact, formal presentations, and group discussions.
• Demonstrated ability to effectively work in cross-functional groups and get results in a matrix organization
• Excellent soft skills such as interpersonal, leadership, presentation, and collaborative skills to work effectively with teams throughout organization
• Ability to manage time independently and juggle competing priorities
• Proven critical thinking, analytical and creative problem-solving skills
Preferred
• MS degree + 4 years of experience preferred in a related discipline (i.e. Marketing, Business, etc.).
• Experience in telecommunications industry.
• Demonstrated ability to effectively work in cross-functional groups and gets results in a matrix organization
• Excellent soft skills such as interpersonal, leadership, presentation, and collaborative skills to work effectively with teams throughout organization
• Agency experience
USD 85,500.00 - 128,300.00 per year
Compensation:
Compensation includes a base salary of $85,500.00 - $128,300.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
About Cox Communications
Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.