Job Description
Are you ready to be one of our key creative drivers in the development of LEGO social content and campaigns?
This is your chance to bring the essence of the LEGO brand to life on our YouTube channel, ensuring that the LEGO DNA is present in everything we create. As our Creative Lead – YouTube, you’ll set the gold standard for social-first ideas that cut through, lead and inspire a team of creatives, and shape work that drives culture and fuels conversation.
Core Responsibilities
The Creative Lead – YouTube will form part of the LEGO Agency Social & Influencer organisation, and key responsibilities include:
Fulfil a hybrid role, balancing both leadership and hands-on execution, ensuring our content on YouTube is consistently bold, engaging and culturally relevant.
Drive the development of always-on social content while leading bold, breakthrough creative concepts that push the brand forward.
Be a pioneer in pushing episodic and repeatable entertainment franchises for the LEGO Group on YouTube.
Play a key part in the creative process, setting the vision for YouTube, ideating and crafting world-leading, fresh, social-first and famous creative content.
Partner with strategists, community specialists, creatives and production to bring best-in-class creative for the platform.
Identify shifts in culture, platform behaviour and internet phenomena that can inform the work before they go mainstream.
Oversee and contribute hands-on to YouTube briefs, balancing leadership with direct involvement in developing high-impact executions.
Collaborate with and guide creative teams across the social team to develop breakthrough creative content.
Work closely with strategy and community teams to make sure content is effective as well as creative. Work upstream with strategic partners, providing input to shape briefs effectively.
Clearly and strategically present ideas to Digital and Consumer Engagement partners.
Collaborate with the Creative Director to help set the brand and agency's creative vision on YouTube.
Proactively identify challenges and lead solutions, both operationally and creatively, ensuring the team remains agile and supported in a dynamic workflow.
Maintain a strong professional network of freelancers and contacts for external inspiration.
Play your part in our team succeeding
Our Social Creative team, comprised of problem-solvers and makers across many social media channels, needs a strong Creative who's passionate about social-first, breakthrough content ideas that travel across the channel. There's a shared desire for more bravery and bolder creative campaigns, so it's a very exciting time!
Our LEGO Agency (OLA) is an organisation that focuses on delivering best-in-class campaigns, insight-driven and fit-for-purpose solutions across the LEGO Group. The global development is driven out of the LEGO Group's headquarters in Billund, Denmark. Location-wise, OLA also has offices in Copenhagen, Boston, London, Singapore and Shanghai.
Do you have what it takes?
Relevant experience with social-first creative content, with strong experience developing creative specifically for YouTube. Your portfolio demonstrates the ability to develop bold, culturally relevant creative work across YouTube, social platforms and digital channels.
Strong understanding of YouTube as a platform, including long-form content, Shorts, audience behaviour and platform-native storytelling.
Background in the development of creative content, copywriting, art direction, digital execution and production, with a high level of technical craftsmanship.
Creative vision – not just following trends but making them.
Good communication and presentation skills.
Able to work in a fast-paced environment, managing multiple projects at a time.
Ability to collaborate effectively with multiple colleagues and also to lead and nurture juniors.
Self-motivated, driven, strategically minded and a great teammate.
Ability to prioritise, curiosity to learn and a growth mindset.
A passion for creative culture, curiosity about emerging media, and the energy to drive innovation through your team.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Relevant experience with social-first creative content and specifically developing work for YouTube
- Portfolio demonstrating bold, culturally relevant creative across YouTube and digital channels
- Strong understanding of YouTube platform: long-form content, Shorts, audience behaviour and platform-native storytelling
- Background in creative development including copywriting, art direction, digital execution and production
- High level of technical craftsmanship in digital/video production
- Creative vision and ability to set trends rather than follow them
- Strong communication and presentation skills
- Ability to manage multiple projects in a fast-paced environment
- Ability to collaborate across teams and lead, mentor and nurture junior creatives
- Self-motivated, strategically minded, curious with a growth mindset
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
