Pfizer

Country Brand Manager (Vaccine)

Posted 2 Days Ago

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Hồ Chí Minh

Hybrid

Senior level

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical

We’re in relentless pursuit of breakthroughs that change patients’ lives.

The Role

The Country Brand Manager (Vaccine) manages the product portfolio, executes brand strategies, performs market research, and oversees brand performance.

Summary Generated by Built In

ROLE SUMMARY
Manages portfolio of products

Performs duties within the representative office's permitted activities;
Crafts and executes market research to support product portfolio for a specific Therapeutic Area;
Forecasts and tracks portfolio performance (both in-market and to-market);
Seeks and develops business opportunities as needed;
Provides market insights and prepares monthly market insight reports;
Serves as local market research expert for key HCP and non-HCP customer segment;
In charge of key brands in the TA and is the key coordinator for all aspects related to the different elements of the respective phase of the lifecycle (from manufacturing to sales for new launch products to cash cows);
Other assignments as allocated by the representative office from time to time.

ROLE RESPONSIBILITIES
Accountable

Support and provide information required for development and execution of Brand Strategy, Brand Operating Plan and Portfolio Operating Plan by HO;
Assess performance of product portfolio;
Influence development of targets, OP plan;
Ensures optimum patient access. Shared Accountabilities
Explore opportunities for cross -sell between EP and in-line products (w/CBL and FF);
Surface opportunities for value-added activities;
Identify and pursue opportunities for local deals; Collect and support portfolio performance development.

QUALIFICATIONS
Education And Experience

Bachelor's Degree; MBA preferred
5+ years' experience in the Pharmaceutical industry
3+ years of marketing experience and managing the brand, vaccine is preferable
Solid background in Marketing;
Experience in execution of brand- and portfolio strategies in hospital- and pharmacy channel;
Project Management

Technical Skills Requirements

Demonstrates business acumen;
Acts decisively;
Seizes accountability;
Leads the change;
Self Aware;
Commits to "One Pfizer";
Fluency in English and Vietnamese;
Passion for Marketing.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research

Top Skills

Market Research

Portfolio Management

Project Management

What the Team is Saying

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The Company

HQ: New York, NY

121,990 Employees

Year Founded: 1848

What We Do

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

Why Work With Us

We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.