Company Overview:
As one of the nation’s leading home repair plan providers, over 4.6 million U.S. homeowners make HomeServe the first place they turn for repairs in and around their homes. HomeServe has also been recognized three years in a row with the prestigious Great Place to Work award as a company of excellence that cares and values its more than 1600 U.S. employees. Our incredible growth is fueled by a dynamic team that values collaboration, innovation, and delivering exceptional customer service, all while working in a fun and friendly environment. HomeServe is part of a global FTSE100 organization that serves millions of customers in the U.S., Canada, U.K., France, Spain, and Japan. See why you should work for HomeServe!
Position Overview:
Be part of an energetic, fast-paced in-house Creative team at a growing organization with high employee satisfaction ratings. HomeServe is looking for a talented Copywriter to join our flexible workforce in Norwalk, CT. Ideally, you will be located within a commutable distance of Norwalk, CT, as you will want to be at our head office a few times a week for collaboration meetings. Under the Copy Director’s supervision, you will concept and write acquisition copy while collaborating with art directors and designers to create winning direct response campaigns. Strategic thinking, direct mail experience, and the ability to understand what resonates with target audiences are key to this position’s success.
Responsibilities include but are not limited to:
- Write clear, persuasive, and original copy that translates marketing strategy and objectives into direct response campaigns
- Amend, revise, or redevelop creative concepts based on internal, cross-functional, and legal reviews and feedback.
- Successfully execute copy requests from marketing, strategy (B2B2C), and business development (B2B) departments
- Timely and accurate responses to copy requests, strong project management skills, and ability to work on several simultaneous campaigns and interact with internal teams within marketing and cross-functional departments to execute projects under tight deadlines
- Proofread all projects to ensure quality and accuracy, ensure adherence to all required legal, partner, copy guidelines, and maintain a high level of creative and brand standards.
Job Requirements:
- A minimum of 3-5 years writing direct response marketing in offline and online channels for direct mail print.
- Please include a link to your online portfolio or samples with your resume.
- A strong command of direct response methods, tactics, and strategies that demonstrate a record of successful KPIs (response rate, conversion rate, CPA, CTR, and CTO rates) within the direct mail channel.
- Expert-level experience working within a digital workflow using Acrobat Pro to create marked PDF files that include proofreading and copy-editing direction for copy editors, designers, and production teams.
- Expert level knowledge of Adobe Acrobat and Microsoft Office, specifically Word, PowerPoint, and Excel.
- Experience using project management software such as Asana, Jira, Workfront, and Microsoft Teams to manage an all digital workflow.
- Excellent organizational skills and ability to create and adhere to SOPs to manage projects and copy workflow.
- Copy editing experience a must; ability to proof and edit your work and others to ensure marketing standards, style guides, partner preferences, and legal guidelines are maintained.
- An understanding of Adobe Creative Cloud software, specifically InDesign, is a plus
- Bachelor’s degree in English, Advertising, Marketing Communications, or equivalent
HomeServe USA is an equal opportunity employer.
Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- 3–5 years of direct-response marketing writing experience across offline and online channels, including direct mail, email, print, and out-of-home
- Online portfolio or writing samples
- Strong knowledge of direct-response methods, tactics, and strategies, with demonstrated KPI results
- Expert experience using Adobe Acrobat Pro to create marked PDF files and provide proofreading and copy-editing direction
- Expert knowledge of Adobe Acrobat and Microsoft Office, specifically Word, PowerPoint, and Excel
- Experience using project management software such as Asana, Jira, Workfront, and Microsoft Teams
- Excellent organizational skills and ability to create and follow standard operating procedures
- Copy editing, proofreading, and editing experience
- Understanding of Adobe Creative Cloud, specifically InDesign
- Bachelor’s degree in English, Advertising, Marketing Communications, or equivalent
What We Do
Finding the happy since 2003. HomeServe takes pride in putting people at the heart of everything we do. From our customers to our technicians to our employees, caring is at the core of our culture. That’s why for the past four years, we’ve been rated a “Great Place to Work” certified employer. At HomeServe, we strive to provide a workplace where our nearly 3,000 employees feel welcomed, acknowledged, heard, and respected. Our strong commitment to a formal Diversity and Inclusion strategy and through our HomeServe Cares Corporate Social Responsibility initiatives, HomeServe is committed to putting our employees, our customers, and our communities first. For over 20 years, HomeServe has been a leading provider of home repair solutions in North America providing home repair plans that help protect our customers’ budgets from the expense and inconvenience of water, sewer, electrical, plumbing, HVAC, and other home repair emergencies. We have helped to save our customers over one billion dollars in home repairs by providing affordable home repair coverage and exceptional, local repair service. HomeServe is a BBB Accredited Business that is dedicated to putting a smile on the faces of nearly 5 million customers across the U.S. and Canada. For more information about HomeServe, please visit us at www.homeserve.com. Connect with us: Facebook: @HomeServeUSA Twitter @HomeServeUSA Instagram: @homeserve_usa For B2B news and information, follow us on Twitter @HomeServeUSNews.
