The Copywriter will create compelling, brand-aligned content for AutoZone’s marketing channels, ensuring consistency across DIY, Commercial, and private label initiatives. This role focuses on crafting clear, persuasive messaging that strengthens brand equity and drives customer engagement.
The Copywriter will contribute to creative copy development for major marketing campaigns, radio and video content, and corporate-level projects. This position collaborates closely with marketing managers, merchants, designers, and project managers to ensure strategic alignment, timely execution, and exceptional quality across all creative initiatives.
Responsibilities
- Develop and maintain AutoZone’s brand voice across all communication channels.
- Create copy for major marketing initiatives and tentpole events.
- Write and edit content for radio and video campaigns, ensuring alignment with brand standards.
- Support DIY and/or Commercial promotions through effective messaging and copywriting.
- Participate in brainstorming sessions to generate innovative ideas for campaigns.
- Collaborate with cross-functional teams to develop effective messaging strategies.
- Assist in exploring Martech and AI solutions to improve content creation and workflow efficiency.
- Ensure content accuracy through research and adherence to brand guidelines.
- Contribute to creative briefs by providing clear, strategic copy recommendations.
- Bachelor’s degree in journalism, advertising, or strategic communications (Master’s preferred).
- Minimum of 3–5 years of relevant experience in copywriting, marketing, or content development.
- Proven portfolio showcasing clear, compelling, and effective creative work.
- Automotive industry knowledge required.
- Expertise in creative tactics, workflows, and content strategy.
- Ability to work collaboratively and adapt to changing priorities.
- Proficiency in MS Office Suite; experience with Martech tools and AI solutions a plus.
- Spanish language skills preferred.
- Experience in production and asset management a plus
Interested candidates are encouraged to submit a portfolio in addition to their resume.
About Us- Competitive pay
- Unrivaled company culture
- Medical, dental and vision plans
- Exclusive discounts and perks, including an AutoZone in-store discount
- 401(k) with company match and Stock Purchase Plan
- AutoZoners Living Well Program for free mental health support
- Opportunities for career growth
- Paid time off
- Life, and short- and long-term disability insurance options
- Health Savings and Flexible Spending Accounts with wellness rewards
- Tuition reimbursement
Skills Required
- Minimum 3+ years of work experience
- Bachelor's degree in business, marketing or communications
- Previous experience in project management
- Experience in event environment or sports marketing
- MS Office competency (Excel, Word, PowerPoint)
- WorkFront experience
- Positive attitude, flexibility, collaborative
- Strong problem-solving skills
- Ability to manage projects by tracking deadlines and organizing information
- Excellent project management skills to run multiple projects on time and on budget
- Self-motivated, confident, energetic and creative
- Excellent verbal and written communication skills, including executive presentations
- Highly organized and detail-oriented, able to meet deadlines
- Able to work nights and weekends as required for program events
AutoZone Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AutoZone and has not been reviewed or approved by AutoZone.
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Retirement Support — A 401(k) savings plan is offered, with employer matching contributions made per pay period noted in company materials. This creates a structured long‑term savings path for eligible employees.
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Equity Value & Accessibility — An employee stock purchase plan enables buying company stock at a discounted price. This provides an additional wealth‑building avenue beyond base wages.
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Healthcare Strength — Core medical, dental, vision, prescription, life, disability, and EAP coverage are available as part of standard packages. These offerings establish a comprehensive baseline of health and protection benefits for eligible employees.
AutoZone Insights
What We Do
AutoZone is the nation's leading retailer and a leading distributor of automotive replacement parts and accessories with more than 7,000 stores in the US, Mexico, Brazil and Puerto Rico. Each store carries an extensive line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured hard parts, maintenance items and accessories. AutoZone, headquartered in Memphis, TN, is a growing Fortune 300 company with a deep commitment to serving our customers, communities and fellow AutoZoners. We have vast opportunities in our stores, distribution centers, field offices, specialty business units and Store Support Center and embrace diverse experiences, backgrounds, knowledge and ideas to strengthen our teams and business. Our team is connected by a deep commitment to our Pledge and Values, principles established more than thirty years ago that reinforce our priorities and team culture. In addition, we constantly innovate and aspire to best serve our customers, creating new and better tools, training and outreach to serve both DIY and the professional installer customers. From in-store tools to E-Commerce, training and development to recognition, our team has the tools to help you grow your career at AutoZone. See where your drive can take you!
