Job Title
Copywriter, PicksyJob Description
About The Position
The Copywriter will join the Picksy marketing team at People Inc. and will be responsible for the creation of all copy to market Picksy. This role requires someone who is fluent in direct response copywriting. They will craft high-converting marketing messaging for a variety of channels, including but not limited to email, social, and onsite, with the goal of acquiring new users.
The ideal candidate understands direct response fundamentals and knows that great copy starts with understanding the audience and the offer—not clever wording.
You'll work closely with the marketing team, designers, and product to develop, test, and optimize messaging that increases acquisition, activation, and retention.This role will report to the Head of Marketing.
Your day-to-day:
Write high-performing direct response copy for all Picksy channels and assets, including website landing pages, ads, email, SMS, social, partnership placements, and onsite
Conceive, pitch, develop, and test new hooks and offers in messaging, including evergreen and timely ideas
Craft messaging and offers tailored to different audience segments and channels
Analyze campaign performance and iterate based on results
Collaborate with designers to ensure copy and creative work together effectively
Build and maintain a library of winning messages, headlines, offers, and customers insights
Identify messaging opportunities through platform insights and performance data
This position is hybrid in-office.
About The Team:
Picksy is a new product that helps shoppers save, track, and organize items they discover anywhere in their daily lives—all in one place. Users can save products from anywhere, organize and share collections, get deal alerts, and instantly save any item they want to come back to later with a text.
About The Positions Contributions:
Weight %
Accountabilities, Actions and Expected Measurable Results
70% Copy creation: Pitching, writing, and developing copy for all Picksy social channels
20% Strategic research and data analysis to stay up to date on platform trends and content performance
10% Cross-team collaboration with designers and product to ensure copy and creative work together
The Role’s Minimum Qualifications and Job Requirements
Education:
Bachelor’s degree in a related field or equivalent training and/or experience.
Experience:
3+ years direct response copywriting
Proven experience writing copy that drives measurable results
Experience crafting copy for a variety of channels, including websites, email, and paid ads
Strong portfolio demonstrating conversion-focused work
Specific Knowledge, Skills, Certifications and Abilities:
Strategic and able to translate goals into content that drives signups
Flexible and adaptive to changing priorities; able to organize, multi-task, and prioritize workload to meet deadlines
A proactive, highly collaborative self-starter that’s comfortable partnering across teams and levels
Comfortable operating in a fast-moving, startup-style environment with shifting priorities
Familiarity with shopping and commerce
Strong understanding of customer psychology and consumer behavior
Ability to develop messaging from customer research and insights
Excellent communication and collaboration skills
% Travel Required (Approximate): 0
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $67,000.00 - $80,000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#Skills Required
- Bachelor's degree in a related field or equivalent training and/or experience.
- 3+ years direct response copywriting.
- Proven experience writing copy that drives measurable results.
- Experience crafting copy for websites, email, and paid ads.
- Strong portfolio demonstrating conversion-focused work.
- Strategic ability to translate goals into content that drives signups.
- Flexible and adaptive; able to organize, multi-task, and prioritize to meet deadlines.
- Proactive, highly collaborative self-starter comfortable partnering across teams and levels.
- Comfortable operating in a fast-moving, startup-style environment with shifting priorities.
- Familiarity with shopping and commerce.
- Strong understanding of customer psychology and consumer behavior.
- Ability to develop messaging from customer research and insights.
- Excellent communication and collaboration skills.
What the Team is Saying
People Inc. Compensation & Benefits Highlights
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Healthcare Strength — Health coverage includes multiple plan choices, including no‑cost options, and the employer states it contributes more than most toward premiums. Dental and vision extend to part‑time staff, with EAP access included.
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Leave & Time Off Breadth — Generous and flexible PTO is highlighted, with accrual starting immediately and a PTO buyback option. Volunteer PTO adds additional time‑off flexibility.
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Parental & Family Support — Subsidized backup childcare via Care.com is offered alongside inclusive family‑building support such as parental leave, fertility benefits, childcare benefits, and adoption assistance. These benefits indicate an emphasis on supporting a range of family needs.
People Inc. Insights
What We Do
People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
People Inc. has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
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People Inc. Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
