WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
The opportunity:
We are seeking an exceptional and strategically minded Senior Long-Form Copywriter to join our dynamic, flexible team, embedded directly with a leading automotive client. This hybrid role is ideal for a seasoned wordsmith with a passion for the automotive industry, who excels at crafting compelling, insightful, and comprehensive narratives that educate, engage, and convert.
You will play a pivotal role in shaping the client's brand voice and content strategy, translating complex automotive concepts and technical specifications into accessible, engaging, and benefit-driven copy. Working collaboratively within a cross-functional flex team, you will produce a diverse range of long-form content that supports the entire customer lifecycle, from initial research and discovery through to ownership and loyalty.
What you’ll be doing:You are a highly motivated, self-sufficient, and top-tier Senior Long-Form Copywriter with a drive to create exceptional digital content for our automotive client. Your passion for storytelling and meticulous attention to detail push you to research deeply, synthesize complex information, and craft narratives that resonate with diverse audiences.
Strategic Content creation:
- Lead the development and execution of long-form content for the automotive client, including but not limited to: detailed vehicle feature pages, product guides, blog posts, thought leadership articles, whitepapers, case studies, evergreen content, email nurture sequences, and in-depth website editorial.
- Translate complex automotive technology, engineering specifications, and brand values into clear, compelling, and persuasive language that informs, educates, and drives action.
- Ensure all content aligns with the client’s brand guidelines, tone of voice, and overarching marketing and CX strategies.
- Work seamlessly with UX/UI designers, product managers, marketing strategists, and SEO specialists to ensure content is integrated, optimized, and effective across all touchpoints.
Research & Insights: - Conduct in-depth research on automotive industry trends, competitor offerings, target audience preferences, and emerging technologies (e.g., EV, autonomous driving, connectivity).
- Leverage customer insights, market data, and user research to inform content strategy and ensure relevance and impact.
- Collaborate with data and analytics teams to understand content performance and identify opportunities for optimization.
- Customer Journey & Conversion Focus:
- Map content to specific stages of the automotive customer journey (awareness, consideration, purchase, ownership, loyalty), ensuring each piece serves a clear purpose and moves the customer closer to conversion or stronger brand affinity.
- Integrate strong calls-to-action (CTAs) and conversion-focused language naturally within long-form narratives, balancing education with persuasion.
- Support UX/UI efforts by providing copy that enhances user experience and guides users effectively through digital interfaces.
- Collaboration & Project Management:
- Manage multiple content projects simultaneously, ensuring timely delivery, adherence to budgets, and exceptional quality within a fast-paced, flexible team environment.
- Proactively engage with client stakeholders to gather requirements, present content strategies, and iterate on copy based on feedback.
- Act as a subject matter expert for content, offering strategic insights and best practices to both internal teams and the client
- Automotive Industry Expertise (ideally): A demonstrated passion for and deep understanding of the automotive industry, including vehicle technology, consumer trends, the car ownership lifecycle, and future mobility concepts. Experience writing for premium, luxury, or innovative automotive brands is highly advantageous.
- Exceptional Long-Form Portfolio: A strong portfolio showcasing a diverse range of long-form content pieces (e.g., articles, whitepapers, detailed web pages, guides) that demonstrate strategic thinking, compelling storytelling, and measurable results.
- Strategic & Autonomous: Proven ability to work autonomously, take initiative, and lead content strategy within complex, fast-paced environments, often with evolving requirements.
- Research Prowess: Superior research skills with the ability to dive deep into technical subjects, interview subject matter experts, and synthesize information into engaging and authoritative content.
- SEO & Digital Content Best Practices: Solid understanding of SEO principles, keyword integration, and digital content best practices to ensure discoverability and effectiveness.
- Exceptional Communication & Collaboration: Strong verbal and written communication skills, with the ability to clearly articulate content strategy, present ideas, and provide constructive feedback. Proven ability to collaborate effectively with cross-functional teams (UX/UI, marketing, product, legal) and senior client stakeholders.
- Adaptability & Resilience: Comfortable operating within various delivery models, balancing pace and quality whilst managing multiple workstreams, priorities, and stakeholders as part of a flexible, client-embedded team.
- Brand Voice & Tone Mastery: Demonstrated ability to adapt writing style and tone to match specific brand guidelines, ensuring consistency across all content outputs for a major automotive brand.
- Attention to Detail: Meticulous editing, proofreading, and fact-checking skills to ensure accuracy, grammar, and punctuation are flawless.
- Customer-Centric Approach: A deep understanding of how content contributes to the overall customer experience and influences purchasing decisions and brand loyalty.
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Permanent only:
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
Please note that this job is a full-time position located in Poland, but the selection process will be conducted in English.
Please send over your CV in English.
In compliance with Polish regulations, VML Enterprise Solutions is committed to fostering a transparent and ethical work environment. We encourage reporting of any potential irregularities or misconduct. For detailed information on our whistle-blower policy and reporting procedures, please refer to our dedicated document.
AT VML Enterprise Solutions
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.
#LI-EMEA
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Skills Required
- Strong portfolio of long-form content (articles, whitepapers, detailed web pages)
- Proven research skills and ability to synthesize technical subject matter
- Knowledge of SEO and digital content best practices
- Experience collaborating with UX/UI, product, marketing, and analytics teams
- Excellent written and verbal communication, editing, and proofreading skills
- Ability to work autonomously, manage multiple projects, and lead content strategy
- Mastery of brand voice and tone adaptation
- Customer-centric content approach focused on conversion and the ownership lifecycle
- Automotive industry expertise or experience writing for automotive brands (advantageous)
- Fluent English and ability to participate in an English-language selection process; CV in English
- Able to work full-time in Poland (role located in Poland)
What We Do
VML Enterprise Solutions is VML's technology and transformation unit that unites the agency's technology and data groups to deliver consulting, engineering, data, automation and platform services. It supports global brands with AI-enabled solutions, commerce and customer experience transformation, and scalable platform delivery through integrated consulting and technology capabilities.
