Copywriter - Brand

Posted 16 Days Ago
Be an Early Applicant
Gurugram, Haryana
Mid level
News + Entertainment • Sports • eSports
The Role
The Copywriter - Brand will develop and execute brand strategies, create engaging narratives for digital and offline campaigns, and ensure brand voice consistency across various channels. Collaboration with marketing and design teams is essential to produce cohesive, impactful content that resonates with the target audience.
Summary Generated by Built In

Copywriter - Brand

Copywriter - Brand

Job Summary: We are looking for a versatile and dynamic individual to join our team as a Creative Writer. This unique role requires a blend of strategic brand management and creative writing skills to ensure our brand’s voice is consistent, engaging, and impactful across all channels. The ideal candidate will be able to develop and execute brand strategies while crafting compelling content that resonates with our audience.

Key Responsibilities:

  • Interpret creative briefs to develop concepts for execution with assigned brands.

  • Ideate, conceptualize and develop engaging brand campaigns for both digital and offline mediums.

  • Create narratives for customer testimonials and engaging concepts and ideas for ads/short videos for digital platforms.

  • Be adept at varying the voice, style, and other characteristics of messaging based on geography, demographics, or target audience.

  • Collaborate with the marketing team to ensure content aligns with the brand voice and messaging.

  • Develop creative ideas for: topical social media campaigns, moment marketing, and brand brand campaigns.

  • Work closely with designers and other creative professionals to produce visually appealing content.

  • Define and manage brand guidelines and ensure consistency across all marketing materials and platforms.

  • Collaborate with cross-functional teams to ensure brand alignment in all initiatives and communications.

Qualifications:

  • 4+ years of professional copywriting/script writing experience, with solid portfolio of work

  • Exceptional writing and research skills

  • Ability to work independently or with a team to meet deadlines

  • Familiarity with social media platforms and their respective best practices.

  • Excellent writing, editing, and proofreading skills with a keen eye for detail.

  • Strong research skills and the ability to quickly grasp complex topics.

  • Excellent communication and interpersonal skills.

  • Ability to work independently and collaboratively in a fast-paced environment.

The Company
Dublin
4,381 Employees
On-site Workplace

What We Do

We’re Flutter International, a global sports betting, gaming and entertainment provider. We operate some of the world’s most innovative, diverse and distinctive brands, including PokerStars, Betfair International, Adjarabet, Junglee Games, Sisal and Singular. Our vision is to be the player's champion, wherever they play, and that’s #MadePossibleBy the people in our teams.

If you’re ready to champion play, champion empowerment, and champion teamwork, then we could have the perfect role for you. With five million customers around the world, it’s a fast-paced environment, but we really do have something for everyone.

Are you ready to discover a world of possibilities? Take a look at our openings in the Jobs tab and apply today.

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