Solutions Product Marketing Manager

Posted 3 Days Ago
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Gurugram, Haryana
3-5 Years Experience
AdTech • Big Data • Digital Media • Marketing Tech
Taboola powers recommendations for the open web, helping people discover things they may like.
The Role
The Solutions Product Marketing Manager will develop marketing strategies for Taboola's Advertising products, strengthen relationships with stakeholders, train sales teams, and create compelling narratives and materials to enhance product positioning and drive business growth.
Summary Generated by Built In

Taboola, the world’s largest content recommendation platform, is hiring a Solutions Product Marketing Manager (PMM), Advertisers. Reporting to the Senior Solutions PMM Manager, you will play a vital role within a dynamic team that serves as the link between sales, product, services, marketing and customers. You will be tasked with turning innovative technologies into substantial revenue-generating businesses used by over a billion people.

The Product Marketing team sits at the unique intersection of Product and Business, working within all stages of the product life-cycle -- from ideation to development to release to adoption. We are responsible for bringing new and innovative products to the market with strong positioning and sales enablement materials. The day in the life of a product marketer is diverse; you can find us collaborating closely with our Product teams, evangelising Taboola products and gathering feedback at client meetings, training the sales teams on new feature pitches, or sitting with the design team creating the next great sales collateral.

Core Responsibilities:  

As a Solutions PMM, Advertisers, you will: 

  • Drive business value and revenue growth for Taboola’s Advertising product portfolio by:
    • Harnessing a deep knowledge of our market, customers, and competitive landscape
    • Creating and communicating a differentiated market position that resonates with target customer segments, personas, and use cases, and creating customised toolkits/narratives for our sales teams to use
  • Own end to end product and solutions marketing globally for our Direct to Consumer segment, including building comprehensive sales toolkits, product playbooks and external facing guides and materials
  • Act as the voice of the customer for your respective segment within the overall product marketing org 
  • Build and maintain great relationships with relevant stakeholders across Taboola’s advertiser business functions
  • Partner with the Product team to ensure our products are accessible and drive results for the Growth Direct to Consumer customer
  • Develop a deep understanding of Taboola’s complex global sales organisation and diverse customer base; undertake analytical tasks and deliver specialised strategies and deliverables 
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it


What are the skills a good Solutions Product Marketing Manager needs to have?

For this role, it is essential that you have:

  • Experience developing impactful B2B product narratives, including value proposition development, storytelling, product and portfolio positioning, and solution packaging
  • Exceptional written and verbal communication skills, as well as the ability to create and deliver high quality, compelling presentations and external guides, webinars and scaled training materials
  • Strong qualitative & quantitative analytical skills to understand the market and identify/prioritise opportunities accordingly.
  • Ability to prioritise competing demands across multiple stakeholders and tracks
  • Ability to think strategically and translate the strategy into plans and tactical actions 
  • Proven ability to build trust and mutual respect, working closely with other stakeholders across multiple departments
  • Proactive with a drive to solve problems with innovative solutions, geared towards action in an ambiguous, fast-paced environment

Taboola is widely recognised as the world’s leading content discovery platform that now serves editorial and video recommendations to over 1 billion unique visitors every month on premium websites such as T-Online, Die Welt, Sport1, Bloomberg, The Daily Mail & NDTV.  World class brands such as Expedia, Microsoft, Samsung and Whirlpool leverage Taboola's platform to uplift brand awareness as well as deliver online engagement and conversions.

Working at Taboola gives you the chance to be part of building something unique. We are a company that embraces change, has enormous potential for growth and offers a challenging yet collaborative working environment where you will always feel valued and be given every opportunity to make a name for yourself. With an office culture that’s international, social and supportive, Taboola offers very generous benefits including 25 days holiday, excellent health insurance, flexible working as well as working from home, stock options and Perkbox to name just a few.

“You can copy anything, but you can never copy a company’s culture”. The culture at Taboola is exceptional and we not only bring publishers and advertisers together, but also like to come together ourselves. This starts from the moment you join, with an exceptional onboarding programme that will give you the tools and everything you need to learn about Taboola and your role. As well as state of the art tools: MacBooks, automatisation tools, office space, etc.

We pride in delivering a more personalised and tailored experience by partnering directly with the advertisers and publishers.

So, if you’re ready for a new challenge in a company with like-minded creative individuals, a fast pace and endless opportunities with exciting brands, why not come and see what we’re all about, you won’t be disappointed.

By submitting your application/CV, you consent that any personal information you provide will be subject to Taboola’s Employee Data Policy:

(https://www.taboola.com/documents/employee-data-policy.pdf) Please review our policy carefully before submitting any of your personal information. You may contact us at [email protected] with any questions about how we collect or use your personal information, or your applicable rights.

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The Company
HQ: New York, NY
1,900 Employees
Hybrid Workplace
Year Founded: 2006

What We Do

Taboola powers recommendations for the open web, helping people discover things they may like.

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent, and El Mundo.

Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers, and eBay among key customers.

Learn more at www.taboola.com and follow @taboola on X.

Why Work With Us

Taboola is the best of both worlds: We're an established public company but operate like a startup! Our DTLA office is a tech-hub and sales office. You'll be surrounded by passionate and like-minded Engineers and Data Scientists working on large scale projects and Big Data, as well as Media sales professionals of all levels.

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Taboola Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Taboola offers team members flexibility, we offer the ability to work remotely two days a week, a flexible time off policy (no need to accrue days off and no cap on how many vacation days you can take) & a very generous paid family leave policy!

Typical time on-site: 3 days a week
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