Solutions Product Marketing Manager

Posted 9 Days Ago
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Gurugram, Haryana
Mid level
AdTech • Big Data • Digital Media • Marketing Tech
Taboola powers recommendations for the open web, helping people discover things they may like.
The Role
The Solutions Product Marketing Manager will develop marketing strategies for Taboola's Advertising products, strengthen relationships with stakeholders, train sales teams, and create compelling narratives and materials to enhance product positioning and drive business growth.
Summary Generated by Built In

Curious about what it’s like to work at the world’s number 1 discovery platform as a Solutions Product Marketing Manager ? We’re glad you asked!

As an Solutions Product Marketing Manager (PMM), Advertisers  you will play a vital role within a dynamic team that serves as the link between sales, product, services, marketing and customers. You will be tasked with turning innovative technologies into substantial revenue-generating businesses used by over a billion people.

What skills and qualifications do I need?

For this role, it is essential that you have:

  • Minimum 3- 5 years of experience in a Product Marketing role.
  • Experience developing impactful B2B product narratives, including value proposition development, storytelling, product and portfolio positioning, and solution packaging
  • Exceptional written and verbal communication skills, as well as the ability to create and deliver high quality, compelling presentations and external guides, webinars and scaled training materials
  • Strong qualitative & quantitative analytical skills to understand the market and identify/prioritise opportunities accordingly.

It would be great if you also have:

  • Ability to prioritise competing demands across multiple stakeholders and tracks
  • Ability to think strategically and translate the strategy into plans and tactical actions 
  • Proven ability to build trust and mutual respect, working closely with other stakeholders across multiple departments
  • Proactive with a drive to solve problems with innovative solutions, geared towards action in an ambiguous, fast-paced environment


What will I do on a regular basis?

  • Drive business value and revenue growth for Taboola’s Advertising product portfolio by:
    • Harnessing a deep knowledge of our market, customers, and competitive landscape
    • Creating and communicating a differentiated market position that resonates with target customer segments, personas, and use cases, and creating customised toolkits/narratives for our sales teams to use
  • Own end to end product and solutions marketing globally for our Direct to Consumer segment, including building comprehensive sales toolkits, product playbooks and external facing guides and materials
  • Act as the voice of the customer for your respective segment within the overall product marketing org 
  • Build and maintain great relationships with relevant stakeholders across Taboola’s advertiser business functions
  • Partner with the Product team to ensure our products are accessible and drive results for the Growth Direct to Consumer customer
  • Develop a deep understanding of Taboola’s complex global sales organisation and diverse customer base; undertake analytical tasks and deliver specialised strategies and deliverables 
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
  •  

Why Taboola?

  • If you ask our employees what they love about Taboola they will tell you that here they are able to discover their best professional self, explore where they can grow to, and learn from and together with smart and talented people.
  • We work with some of the biggest names in the business. Our clients include Business Insider, NBC, Wells Fargo, Adidas, and more.



What the Team is Saying

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The Company
HQ: New York, NY
1,900 Employees
Hybrid Workplace
Year Founded: 2006

What We Do

Taboola powers recommendations for the open web, helping people discover things they may like.

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent, and El Mundo.

Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers, and eBay among key customers.

Learn more at www.taboola.com and follow @taboola on X.

Why Work With Us

Taboola is the best of both worlds: We're an established public company but operate like a startup! Our DTLA office is a tech-hub and sales office. You'll be surrounded by passionate and like-minded Engineers and Data Scientists working on large scale projects and Big Data, as well as Media sales professionals of all levels.

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Taboola Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Taboola offers team members flexibility, we offer the ability to work remotely two days a week, a flexible time off policy (no need to accrue days off and no cap on how many vacation days you can take) & a very generous paid family leave policy!

Typical time on-site: 3 days a week
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