Bring your expertise as Conversion Rate Optimisation Manager and contribute to meaningful work with a team that values your expertise!
About the role
We’re seeking a strategic and analytical CRO Manager to join our e-commerce team. Your mission will be to convert a higher share of visitors into paying customers across our digital channels. You’ll lead experimentation, uncover user behaviour insights, and optimize the user journey to drive measurable business impact.
You will be responsible for
- Driving conversion growth by identifying and acting on opportunities to increase key user actions (e.g., calculations, purchases).
- Analysing user behaviour using tools like Google Analytics, Hotjar, heatmaps, and surveys to uncover friction points.
- Designing and executing A/B, split, and multivariate tests to validate hypotheses and optimize performance.
- Managing the full lifecycle of CRO tests – from ideation to deployment and analysis.
- Optimizing user journeys through improved copy, design, navigation, and functionality.
- Leveraging data-driven insights to guide decisions and prioritize CRO initiatives.
- Collaborating with UX, content, marketing, data, and IT teams to implement and evaluate CRO strategies.
What do we expect from you?
- Proven experience in CRO, digital optimization, or e-commerce analytics.
- Strong analytical skills and proficiency with CRO tools (e.g., GA, Hotjar, VWO).
- Experience designing and interpreting A/B, split, and multivariate tests.
- Ability to translate data into actionable insights and business recommendations.
- Excellent communication and collaboration skills across cross-functional teams.
- A proactive mindset with a passion for continuous improvement and experimentation.
- Proficiency in English language. Knowledge of one of the Baltic languages would be considered an asset.
Our promise to you
For stability
- Monthly salary from €3200 to €4200 gross depending on qualifications and experience. Additionally, there is an annual bonus.
- We offer various financial benefits, including discounts on our products for both you and your family, special gifts for birthdays, among other perks.
- Our primary workplace is the office, but there is a possibility of hybrid work.
- Job location: Tallinn.
For development
- Stimulating and exciting projects with the freedom to independently plan your tasks.
- Access to personal development and training opportunities.
- Experience a strong international company culture, including company events, captivating speakers, and other inspiring initiatives.
For wellbeing
- Prioritize your wellbeing with health insurance, additional vacation days, different activities in the office, and more.
Explore further details about our employee benefits program.
In case you have any questions, you can contact your possible future leader – Head of Baltic E-commerce Group Helen Lauren.
Join us!
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What We Do
If insures all that is valuable to you in life: People, animals, homes, cars and more. We also help companies to ensure that it is business as usual even if they suffer a claim. Thanks to our 7900 skilled employees, our 3.6 million customers have the right coverage and can feel confident that they will get the help they need if something should happen.
If's working culture is international, and we are committed to diversity. Our mindset is customer centric: It is our stated goal to be easy to understand and use from our customers'? perspective. We are the undifficult insurance company.
Would you like to work with us? We encourage qualified candidates to apply, regardless of age, gender, disability, cultural or ethnic background.
If Skadeforsäkring - Sweden https://www.if.se
If Skadeforsiking - Norway https://www.if.no/
If Skadeforsikring - Danmark https://www.if.dk/
If Vakuutus - Finland https://www.if.fi/
