The Role
One-month contract to manage digital assets and campaigns: develop and execute digital marketing strategies, run and optimize Google Ads and other ad channels, create website and social content, implement SEO, analyze performance metrics to improve ROI, collaborate with HR and sales, and conduct market and competitor research.
Summary Generated by Built In
Job Title: Contract Digital Marketer
Duration: 1 month contract
Remuneration: 60,000 (Remote)
Position Overview:
As a Digital Marketer, you will be responsible for managing our digital assets, driving sales, and executing promotional strategies across multiple digital platforms. Throughout the duration of your contract, you will play a key role in overseeing our website, optimizing digital campaigns, implementing effective SEO strategies to maximize ROI, and enhancing engagement with our target audience.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies, create and curate engaging content for our website, email campaigns, and other digital platforms, to increase brand awareness, drive traffic, and generate sales
- Manage and optimize digital advertising campaigns across platforms such as Google Ads, and other relevant channels; Monitor key performance metrics and analytics to track the effectiveness of campaigns, and identify areas for improvement
- Create and curate engaging social media content for our website, social media channels, email campaigns, and other digital platforms.
- Monitor key performance metrics and analytics to track the effectiveness of campaigns
- Identify areas of improvement and optimize performance.
- Collaborate with cross-functional teams including HR, and sales to ensure alignment and consistency across all digital touchpoints.
- Stay informed about industry trends, emerging technologies, and best practices in digital marketing, and leverage this knowledge to drive innovation and growth.
- Conduct market research and competitor analysis to identify opportunities and develop strategies to maintain a competitive edge.
- Oversee the management of our website, including SEO optimization, user experience enhancements, and content management.
Kindly send CV via [email protected] with Job title as the subject of the email
Requirements
- 2 years of cognate experience with a proven track record of success in managing digital advertising campaigns across platforms such as Google Ads is very important.
- In-depth knowledge of digital marketing channels, strategies, and best practices.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to create compelling content for digital platforms.
- Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
Skills Required
- 2 years of cognate experience managing digital advertising campaigns, including Google Ads
- Proven track record of success in driving sales via digital campaigns
- In-depth knowledge of digital marketing channels, strategies, and best practices
- Experience with SEO optimization and website management
- Strong analytical skills; ability to interpret data and make data-driven decisions
- Excellent written and verbal communication skills and content creation ability
- Creative thinking and problem-solving skills
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The Company
What We Do
Lopterra Services Limited is a professional services firm providing a unique blend of safety, management systems training, consultancy, and HR and staffing services across Africa. Based in South Africa and Nigeria, they specialize in high-quality Human Resources and professional development training to help businesses achieve their objectives and maximize their potential through innovative and reliable business solutions.
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