The Role
Create and execute content strategies for an HR and payroll automation platform targeting startup founders and finance professionals. Responsibilities include writing blog posts, landing pages, case studies, white papers, social media content, and email campaigns; optimizing content for SEO; translating product features into accessible messaging; tracking performance metrics; and collaborating with marketing, product teams, and influencers.
Summary Generated by Built In
Content Writer Role
Job Description
We’re looking for a creative and data-driven Content Marketer to join our team in
Bangalore! You’ll play a critical role in crafting and executing content strategies that drive
brand awareness, educate startup founders, and position entries.ai as a leader in HR and
payroll automation.
As a Content Marketer, you'll work closely with our marketing and product teams to create
engaging, value-driven content that resonates with our target audience—startup founders
and finance professionals. From blog posts to email campaigns, social media, and landing
pages, your work will help shape our voice and communicate the benefits of our platform.
Key Responsibilities
Content Strategy: Develop and execute a comprehensive content strategy aligned
with the company’s marketing goals.
Content Creation: Write and edit high-quality content including blog posts, landing
pages, case studies, white papers, social media content, and email newsletters.
SEO Optimization: Use SEO best practices to optimize content and increase organic
traffic.
Campaigns: Collaborate with the marketing team to create content for demand
generation campaigns, email marketing, and social media.
Product Messaging: Translate technical product features into compelling, easy-to-
understand content for our target audience.
Data-Driven Decisions: Track content performance metrics and iterate based on
insights.
Collaborations: Work with internal teams and external influencers to develop case
studies and guest blog posts.
Requirements
Freshers welcome (with demonstrated writing experience, either through personal
blogs, articles, or published content).
Strong writing and editing skills, with a knack for storytelling and content curation.
Basic understanding of SEO practices and keyword research.
Familiarity with content management systems like WordPress.
Creative mindset with the ability to craft narratives that resonate with tech and
startup audiences.
Organizational skills to manage multiple content projects and deadlines.
Skills Required
- Demonstrated writing experience through personal blogs, articles, or published content
- Strong writing and editing skills
- Storytelling and content curation ability
- Basic understanding of SEO practices and keyword research
- Familiarity with content management systems such as WordPress
- Creative ability to craft narratives for technology and startup audiences
- Organizational skills to manage multiple content projects and deadlines
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The Company
What We Do
nHRMS is a strategic human-resources partner providing end-to-end solutions for organizations in the United States and India. Its services span executive search and talent acquisition, performance management, HR advisory, organization strategy, HR technology, leadership development, labor-code compliance, workforce productivity, and learning. The firm supports clients across the employee lifecycle, combining people-first consulting with technology-enabled systems to help organizations scale.
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