The Role
Develop and optimize SEO-driven content for websites, blogs, landing pages, paid ads, email, and social media. Conduct keyword research, improve search visibility and conversions, create metadata and calls to action, and implement on-page SEO techniques. Collaborate with marketing, design, and development teams while monitoring performance through analytics and SEO tools. Stay current with search algorithm updates and refine content strategies based on results.
Summary Generated by Built In
Wide Ripples Digital Inc., a digital marketing agency, is seeking a highly skilled SEO Copywriter with strong expertise in SEO-driven content creation. This role plays a key part in strengthening our brand’s online presence and increasing organic traffic through strategic, high-quality content that is designed to rank well and deliver results.
As an SEO Copywriter, you will be responsible for developing engaging, search-optimized content that improves visibility, drives audience engagement, and supports conversions. You will collaborate closely with the marketing and design teams to ensure all digital content aligns with current SEO best practices, industry trends, and the overall brand strategy.
Key Responsibilities:- Develop SEO-optimized content for websites, blogs, landing pages, and paid ads.
- Conduct keyword research and implement strategic placements for higher search rankings.
- Optimize existing content for search intent, readability, and conversions.
- Create compelling meta titles, descriptions, and CTAs to boost click-through rates.
- Collaborate with designers, developers, and marketers to ensure content is engaging and user-friendly.
- Stay up-to-date with Google algorithm updates, content trends, and SEO advancements.
- Implement on-page SEO techniques, including internal linking, structured data, and multimedia optimization.
- Analyze content performance using SEO tools like Google Analytics, Ahrefs, SEMrush, and refine strategies accordingly.
- Write persuasive content for email campaigns, social media, and PPC ads to support broader digital marketing efforts.
Requirements
- Proven experience as an SEO Copywriter with a strong portfolio of high-ranking, high-converting content.
- Deep understanding of SEO best practices, search intent, and content marketing strategies.
- Proficiency in SEO tools (Google Search Console, Ahrefs, SEMrush, Yoast, Rank Math, etc.).
- Excellent writing and editing skills with the ability to adapt tone and style for different audiences.
- Knowledge of basic HTML and WordPress for content formatting and optimization.
- Ability to work with cross-functional teams and align content strategies with business goals.
- Strong analytical skills to interpret SEO data and optimize content performance.
- Experience writing ad copy, social media content, and email marketing campaigns is a plus.
Benefits
- Competitive salary and benefits package.
- Opportunities for professional growth and career advancement.
- A dynamic and creative work environment where your skills will be at the forefront of online marketing innovations.
How to Apply:
Interested candidates should submit their resume and a cover letter detailing their experience.
Immediately after submitting your application, you will receive a link to a mandatory assessment test.
This test is crucial for evaluating your skills and aptitudes necessary for the position. Please ensure to complete the assessment promptly as part of the application process.
Skills Required
- Proven experience as an SEO Copywriter
- Strong portfolio of high-ranking, high-converting content
- Deep understanding of SEO best practices, search intent, and content marketing strategies
- Proficiency with SEO tools including Google Search Console, Ahrefs, SEMrush, Yoast, and Rank Math
- Excellent writing and editing skills
- Ability to adapt tone and style for different audiences
- Knowledge of basic HTML and WordPress
- Ability to collaborate with cross-functional teams and align content strategies with business goals
- Strong analytical skills to interpret SEO data and optimize content performance
- Experience writing ad copy, social media content, and email marketing campaigns
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The Company
What We Do
Bestax Chartered Accountants is a Dubai-based accounting, tax, audit, and business setup firm serving startups, growing companies, established enterprises, and larger businesses in the UAE, Canada, and beyond. It provides bookkeeping, financial reporting, VAT and corporate-tax compliance, audit and assurance, company formation, payroll, AML compliance, and business advisory services, helping clients maintain accurate records, meet regulations, and make informed financial decisions.
