Content Strategy & Insights Manager

Reposted 5 Days Ago
Framingham, MA, USA
Hybrid
105K-124K Annually
Senior level
Cloud • HR Tech • Information Technology • Software
Without our humans, it's just work. We. Are. Workhuman.
The Role
The Content Strategy & Insights Manager oversees content creation, manages the blog, sets editorial direction, and utilizes data to drive content strategy and performance improvements.
Summary Generated by Built In
Job Description:

The Opportunity

At Workhuman, we have a lot of opinions about work  what makes it meaningful, what makes it miserable, and what the data actually says about both. Our Blog and Resource Library are where those opinions meet the public: where we publish research, make arguments, and contribute something real to how companies think about their people. It’s meaningful work, and we take it seriously. 

We’re looking for someone opinionated to own that content engine — not just manage it, but also help shape it. That means setting editorial direction, making hard calls about what we invest in and what we stop, and taking the helm on the writing itself. This role is equal parts editorial leader, analytical thinker, and working writer. If that combination sounds like your jam, read on. 

** This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office** 

**Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role. 

What You’ll Do 

  • Write! This role produces and shapes blog content regularly, not just oversees it 

  • Manage the blog and mentor other team and company writers — giving direction, feedback, and editorial guidance.  

  • Set and drive strategy for the Blog and Resource Library — what we create, what we refresh, what we retire, and why 

  • Own the full content lifecycle: editorial planning, intake, prioritization, QC, and posting governance 

  • Turn performance data into decisions — using tools like Quicksight, Heap, SurferSEO, and AHREFs to understand what’s working and make a clear case for what comes next 

  • Build the systems that make good content repeatable: workflows, standards, and editorial processes that bring accountability without killing creativity 

  • Partner with GTM and Sales to understand what buyers are actually asking, and translate that into content that moves people through the funnel 

What You’ll Bring 

  • 6–8+ years in content strategy, editorial leadership, or content marketing — ideally in B2B or enterprise SaaS 

  • Real experience owning an editorial roadmap at scale, with the scar tissue to prove it 

  • A strong grasp of SEO/AEO and content performance — and the ability to communicate what the numbers mean to people who didn’t pull them 

  • A writing background you’re proud of, with published examples of long-form or thought leadership content 

  • Sharp editorial judgment — a genuine point of view on what makes content good, and the confidence to act on it 

  • Experience managing content creators, with a track record of making the work better through feedback. This isn’t currently a people manager, but it herds cats 

  • HR tech or thought-leadership-driven brand experience is a plus — but intellectual curiosity about work, people, and organizations will take you far   

What Success Looks Like 

  • The Blog and Resource Library feel like assets, not archives — content people actually cite, share, and come back to 

  • Investment decisions are defensible: clear rationale for what gets prioritized, refreshed, or retired, based on data and editorial judgment working together 

  • Thought leadership engagement improves in ways that matter — depth of reading, repeat visits, audience growth 

  • The reactive request pile shrinks because stakeholders understand how the content engine works and trust it to deliver 

  • The team is better at their craft than when you arrived 

What We Can Offer You 

  • Editorial ownership of a content program that actually influences how companies think about work — not just another blog queue to manage 

  • A team of equally opinionated, collaborative colleagues that argue about ideas, give real feedback, and genuinely want to make the work better  

  • The data tools and organizational access to do real analysis, not just pull reports — and leadership that listens when you share what you find 

  • A culture where raising your hand gets you more responsibility, not more meetings about responsibility 

  • Room to grow — this role expands with your impact, and there’s real room to shape what it becomes 

  • Work that connects to something: Workhuman exists to make work more human, and the content team is a big part of how we make that argument to the world 

The base salary range for this position is $105,000–$124,000. Offered base compensation within this range will be determined based on the candidate’s qualifications, experience, geographic location, and other factors relevant to the scope and responsibilities of this role.

This role is also eligible for bonus or other variable compensation based on job performance and our standard benefits package, which supports employee well-being and work-life balance.

Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at g[email protected]for assistance. We are committed to ensuring equal access to opportunities for all individuals. 

The Company:

At  Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.  

Did you know we have an award-winning culture across EMEA and North America:

  • We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.

  • In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.

  •  We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.

  • There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.

  • Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

What the Team is Saying

Adam
Sam
Zoey (Gongyu) Yang
Graham Henderson
Michelle
Daniyal
Alyssa
Rekha Kannan
Hareesh Singaraju
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Framingham, MA
950 Employees
Year Founded: 1999

What We Do

Workhuman® is helping companies meet today’s biggest human capital challenges - including unprecedented turnover, employee engagement, hybrid work environments, and DE&I - through the Workhuman Cloud®, a secure SaaS platform that provides the industry’s best-in-class Social Recognition® solution. Co-Headquartered in Dublin, Ireland, and Framingham, Massachusetts, USA, Workhuman has been pioneering the human workplace to improve the employee experience at work, with solutions that engage with approx. seven million customer employees in 30+ languages, in 180 countries, generating 100 million moments of human connection.  Workhuman, employs over 1,000 people – including over 500 humans in North America who sell and market our solutions and services at scale, committed to helping companies improve returns on their most important investment– their people.

Why Work With Us

We love what we do because we’re creating a better future for the workplace – and beyond – through our technology and our people. We’re building cultures of gratitude, celebration, and human connection for leading global brands – and that starts with our own. Here, you can bring your true, authentic self to work. Every day.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

Workhuman Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our humans do their best work in different ways, whether it’s in the office full time, on a hybrid model, or fully remote; aligned to the preferred ways of working of their specific departments or teams.

Typical time on-site: 3 days a week
Company Office Image
HQFramingham, MA
Company Office Image
Dublin, Dublin
Learn more

Similar Jobs

Workhuman Logo Workhuman

Data Scientist

Cloud • HR Tech • Information Technology • Software
Remote or Hybrid
Massachusetts, USA
950 Employees
130K-155K Annually

Workhuman Logo Workhuman

Account Executive

Cloud • HR Tech • Information Technology • Software
Hybrid
Framingham, MA, USA
950 Employees
150K-150K Annually

Workhuman Logo Workhuman

Designer

Cloud • HR Tech • Information Technology • Software
Hybrid
Framingham, MA, USA
950 Employees
72K-88K Annually

Workhuman Logo Workhuman

Data Analyst

Cloud • HR Tech • Information Technology • Software
Remote or Hybrid
Framingham, MA, USA
950 Employees
150K-175K Annually

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account