Content Strategist

Position Overview

The Manager, Member Marketing Content & Strategy will report to the Sr. Manager, Member Marketing Strategy. You will lead creative content development across the full member lifecycle—from awareness to engagement, through win-back and reactivation—while helping shape our contact strategy. You’ll also support content creation for expansion of Zelis offerings across commercial, Medicare, and Medicaid audiences.
A core focus of this role is writing compelling content for SmartShopper®, Zelis’s consumer-facing healthcare shopping and rewards platform. SmartShopper empowers members to compare in-network providers based on cost and quality, shop for routine services (like MRIs and colonoscopies), and earn cash rewards for selecting more cost-effective care—on channels such as web, mobile, or via phone—with support from a Care Concierge team.

A Little About You

You’re a seasoned content strategist and direct-response copywriter with at least 5 years of experience writing for multi-channel campaigns—email, SMS, landing pages, phone scripts, and offline assets like flyers and posters. You thrive on crafting messaging that converts and are excited by testing and learning. Experience with healthcare benefits, B2B2C audiences, and managing client permissions is a strong asset.

What You'll Do:

• Write high-impact, compliant copy for marketing campaigns across email, SMS, outbound phone, landing pages, toolkits, flyers, posters, and direct mail.
• Craft engaging outbound phone scripts and digital copy focused on member conversion and advocacy.
• Collaborate with creative and strategy cross-functional partners to select imagery and build assets (flyers, web banners, HTML emails) in DAM systems.
• Conduct QA/QC to ensure accuracy and consistency across all content assets.
• Partner with Product, Marketing Ops, Analytics, and Salesforce teams to align messaging and ensure a cohesive brand experience.
• Define and iterate our contact strategy, optimizing cadence, channel, and content based on performance data.
• Create and execute A/B tests and direct-response campaigns, interpreting results to inform future strategy.
• Navigate client-specific content requirements related to permissions, branding, and compliance.
• Support content for new Zelis offerings, writing for commercial, Medicare, and Medicaid lines.
• Document and maintain content strategy resources such as tone/style guides, testing frameworks, and client guidelines.

What You’ll Bring

• 5+ years in multi-channel content creation or marketing communications, with direct-response marketing expertise.
• Proven experience writing for email, SMS, phone scripts, landing pages, and print collateral.
• Strong analytical mindset with experience in A/B testing and campaign optimization.
• Experience in highly regulated industries (healthcare benefits, B2B2C) is strongly preferred.
• Excellent project management and collaboration skills across design, analytics, operations, and product stakeholders.
• Self-motivated, organized, and adept at working through ambiguity and strategic planning.
• Excellent written/verbal communication and strong attention to detail.

Bonus if You Have

• Familiarity with SmartShopper® features—cost comparison, quality ratings, concierge support, and rewards.
• Experience writing for commercial, Medicare, and Medicaid audiences.
• Knowledge of DAM tools like MarcomCentral, Bynder, Adobe Creative Cloud, Figma.
• Background in healthcare marketing, benefits communications, or price transparency.
• Direct experience coordinating permissions and compliance with client stakeholders.