Brand Content Strategist (Financial Services)

Salary Range: $73,000.00 - $80,000.00 per year base salary (which is dependent on a variety of factors including relevant experience, geographic location, business needs, and market demand).

Persado provides the only Motivation AI platform that generates personalized communications at scale, inspiring each individual to engage and act. Many of the world’s largest brands, including Ally Bank, Bank of America, Delta, Discover, GAP, JP Morgan Chase, LendingClub, Microsoft, SoFi, Verizon, rely on Persado to engage customers across their digital marketing journey. Persado’s Generative AI for the enterprise is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value. Persado has been recognized by CB Insights as the top Leader for Generative AI Text Content Generation.

As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be awarded Best Generative AI Solution in the 2024 AI Excellence Awards by Business Intelligence Group, as well as named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.

We're seeking a Brand Content Strategist, with a focus on clients in the financial services industry. In this role, you’ll help top banks understand what language resonates most with their customers—and use that data to craft high-performing digital marketing content. You’ll leverage a combination of A/B and multivariate testing, performance analysis, and creative insight to drive real business results.

This is a great opportunity for someone who loves language and also has a sharp analytical mind, thrives in a fast-paced environment, and enjoys collaborating directly with with internal teams and clients.

Candidates based anywhere in the U.S. can apply, but they must be able to work CST hours.

• Develop brand-aligned, multi-channel marketing content using Persado’s Enterprise content generation platform
• Design and execute A/B and multivariate tests across digital marketing campaigns, then analyze performance data to learn what resonates with different audiences
• Present actionable insights and strategic recommendations to clients
• Collaborate with clients to align on testing strategies, campaign objectives, brand voice, and long-term content goals
• Ensure all campaigns are delivered effectively, within deadline and aligned with business objectives
• Work alongside the rest of the Operations team, Customer Success, and Data Science teams to ensure customer KPIs are met

• 2-4 years of experience in copywriting, content strategy, or content marketing, preferably within financial services or another regulated industry
• Ability to embrace brand voice for a variety of customers
• A strong ability to work across disciplines—writing, strategy, analytics, and technology
• A data-driven mindset and curiosity for what drives customer engagement
• Experience working with clients and/or presenting information to key stakeholders preferred
• Excellent written and verbal communication skills
• Strong time management and organizational skills; ability to manage multiple campaigns under tight deadlines
• Comfort working both independently and collaboratively with internal teams and clients
• Proficiency with Microsoft Office Excel and G suite
• Experience with A/B or multivariate testing ideal
• Previous work at a creative agency a plus
• Experience with content management systems, HTML, graphic design and email platforms a plus
  

Achieve your life goals and work goals at Persado

• Persado’s hybrid working model empowers both remote and in-office work equitably
• Competitive and equitable compensation
• Generous benefits packages globally
• 401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
• We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
• Employee Enrichment Fund to pursue a passion or upgrade your home office
• Structured onboarding program to ensure a confident start and long-term success for new hires
• Strong emphasis on career development and mobility, continuous feedback loops and performance management
• Flexible time off to support work-life harmony
• #PersadoCares: 2 paid Volunteer days per year and charitable donation matching
• Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more

Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.

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