This role maintains RB Global and its brands’ master content library - value propositions, brand narratives, messaging frameworks - and keeps it current as the business evolves. This person is a strong writer first and uses that skill both to write directly when needed and to direct AI tools as the primary production method for content across the entire organization: brand campaigns, blog content, paid ads, social, email, video scripts, and more. The role combines hands-on writing craft with AI fluency, applying judgment and editing to make sure content - whether self-written or AI-produced - is accurate, on-brand, and effective for its channel and audience.
Responsibilities- Maintain and serve as the source of truth for the master content library for RB Global and all of our brands including value propositions, brand narratives, messaging frameworks, sector-specific messaging… updating it as strategy, positioning, and market conditions shift.
- Write copy directly for high-priority or nuanced content and use AI tools as the primary production method for higher-volume or lower-complexity content needs across the org: brand campaigns, blog posts, paid ads, social, email, video scripts, radio scripts, and executive comms.
- Build and maintain a prompt library and documented AI content workflows so any team can pull consistent, on-brand output at speed.
- Write, review, and edit content - whether self-authored or AI-produced - for accuracy, tone, and channel fit before it ships, regardless of which team requested it.
- Translate technical and industry-specific information into audience-right messaging across industrial, commercial, agricultural, and financial sectors.
- Apply SEO and Generative Engine Optimization (GEO) best practices so content stays discoverable across traditional search and AI-powered platforms.
- Act as a flexible content resource across Creative, Product Marketing, Sales Readiness, Corporate Communications, PR, Social Media, and our buyer and seller marketing teams, prioritizing requests and keeping messaging consistent wherever content is produced.
- Pilot and recommend new AI content tools and workflows to keep the org’s content production current and efficient.
- Bachelor's Degree in Communications, English, Marketing, Advertising, or Journalism preferred.
- 5–7 years of professional copywriting or content strategy experience, with strong hands-on writing skills and demonstrated experience directing AI tools as a primary production method across multiple content types; B2B, industrial, or marketplace backgrounds strongly preferred.
- Demonstrated, hands-on experience with AI writing tools (ChatGPT, Claude, or similar) - used not just for drafts, but for workflow design, prompt engineering, and scalable content production.
- Proven experience maintaining messaging frameworks, brand narratives, or content libraries across multiple teams or business units.
- Experience supporting content needs across multiple functions (brand, blog, paid media, sales enablement) rather than a single content type.
- Proficiency with SEO tools (SEMrush, Ahrefs, Google Search Console) and understanding of Generative Engine Optimization (GEO) for AI-era discoverability.
- Strong project management and organizational skills; experience with tools such as Asana.
- Excellent verbal communication skills; comfortable prioritizing and triaging requests from multiple stakeholders.
- Experience with CMS platforms (WordPress, Highspot, or similar) and marketing automation tools (HubSpot or Salesforce Marketing Cloud) is a plus.
- Automotive, fleet, equipment auction, or B2B marketplace experience is a plus.
- Up to 25% travel may be required.
About the team - Corporate
As a global company, our corporate teams support billions of dollars in equipment sales every year.
In joining our corporate services teams, you will be ensuring the business runs smoothly in your respective verticals and supporting the overall business to achieve our core objectives.
Every day your work will make a difference in the way we run our business and in the way customers interact with us.
Skills Required
- Bachelor’s degree in Communications, English, Marketing, Advertising, or Journalism
- 5–7 years of professional copywriting or content strategy experience
- Strong hands-on writing skills across multiple content types
- Experience directing AI tools such as ChatGPT or Claude for workflow design, prompt engineering, and scalable content production
- Experience maintaining messaging frameworks, brand narratives, or content libraries across multiple teams or business units
- Experience supporting brand, blog, paid media, and sales enablement content needs
- Proficiency with SEO tools such as SEMrush, Ahrefs, or Google Search Console
- Understanding of Generative Engine Optimization
- Strong project management and organizational skills
- Excellent verbal communication skills and ability to prioritize stakeholder requests
- Experience with CMS platforms such as WordPress or Highspot
- Experience with marketing automation tools such as HubSpot or Salesforce Marketing Cloud
- Automotive, fleet, equipment auction, or B2B marketplace experience
RB Global Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RB Global and has not been reviewed or approved by RB Global.
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Retirement Support — Retirement plans with employer matching are highlighted in multiple postings, supporting long‑term savings for U.S. employees. Plan details are positioned as a core component of the total package and are frequently called out alongside other key benefits.
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Equity Value & Accessibility — An Employee Stock Purchase Plan is emphasized, including accessible design features such as cashless participation and look‑back/discount mechanics. Participation is portrayed as broad and a meaningful part of total rewards across regions.
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Leave & Time Off Breadth — Paid time off and company holidays are consistently described as part of the standard offering. Time away benefits are frequently praised as a strength that enhances overall compensation value.
RB Global Insights
What We Do
RB Global, Inc. (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace and trusted provider of value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its global network of auction sites and digital platform, RB Global serves customers worldwide across a variety of asset classes, including automotive, construction, commercial transportation, government surplus, lifting and material handling, energy, mining and agriculture. The company’s end-to-end marketplace solutions include Ritchie Bros., IAA, Rouse Services, SmartEquip and VeriTread. For more information about RB Global, visit rbglobal.com.
