Content is one of Descript's most powerful channels—but only when it's strategic, original, and built to reach the right audiences. Up to this point, our content program has been focused on generating awareness amongst individual creators and small businesses. As we move upmarket, we need someone who is deeply experienced with content creation as an integral part of a brand-building, demand-generating machine.
We're looking for a Content Strategist to build the engine: a system rooted in subject matter expertise and user data that produces compelling content across formats, optimizes for AI discovery, and supports both brand and demand. Being a great writer is the baseline, and this person knows what great content looks and sounds like. We believe original, human-developed content is a genuine differentiator when it’s backed by strategy and data. You'll bring both the vision and the do-er energy to make it real.
What You'll DoStrategy & Planning
- Define Descript's content strategy, editorial calendar, and channel prioritization
- Identify content gaps and opportunities through user data, search research, and market insight
- Build a measurement framework that connects content activity to brand and pipeline outcomes
Content Systems & Production
- Build an AI-native content production system that enables quality output at scale without sacrificing originality
- Produce and/or commission content across formats: articles, research reports, data studies, interactive tools, video scripts, and more
- Optimize for AI discovery as the content and search landscape evolves
Demand Enablement
- Partner with Demand Gen, PMM, and Field Marketing to develop assets that support pipeline programs
- Assist with mid- and bottom-funnel content (case studies, ROI calculators, competitive guides) that converts interest into action
Brand & Voice
- Help define and evolve Descript's editorial voice across content channels
- Develop a subject matter expertise content program, drawing on Descript employees and customers as sources
Minimum Qualifications
- 5+ years of content strategy, content marketing, or social media experience in a B2B or B2B/B2C hybrid environment
- Deep familiarity with the new media landscape and how content distribution has evolved
- Comfortable with AI tooling as a production and workflow aid
- Analytical experience: you can build and own a content measurement framework
- Portfolio showing strategic content work—evidence of content systems and measurable outcomes, not just production volume
Preferred Qualifications
- Experience at a PLG or product-led company
- Background in media, creative tools, or video/audio adjacent categories
- Experience building content programs that optimize for AI discovery
Within your first 12 months, you will:
- Deliver a documented content strategy with channel prioritization, audience segmentation, and measurement framework
- Launch an AI-native content engine with defined production workflows, tooling, and editorial standards
- Ship a flagship demand-enabling asset (e.g., original research report or interactive tool)
- Show measurable improvement in content's contribution to brand reach and pipeline
The base salary range for this role is $130,000 - $165,000. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, level, and may vary from the amount above.
Descript is building a simple, intuitive, fully-powered editing tool for video and audio — an editing tool built for the age of AI. We are a team of 150 and the backing of some of the world's greatest investors (OpenAI, Andreessen Horowitz, Redpoint Ventures, Spark Capital).
Descript is the special company that's in possession of both product market fit and the raw materials (passionate user community, great product, large market) for growth, but is still early enough that each new employee has a measurable influence on the direction of the company.
Benefits include a generous healthcare package, 401k matching program, catered lunches, and flexible vacation time. Our headquarters are located in the Mission District of San Francisco, CA. We're hiring for a mix of remote roles and hybrid roles. For those who are remote, we have a handful of opportunities throughout the year for in person collaboration. For our hybrid roles, we're flexible, and you're an adult—we don't expect or mandate that you're in the office every day. We do believe there are valuable and serendipitous moments of discovery and collaboration that come from working together in person.
Descript is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive.
Skills Required
- 5+ years of content strategy, content marketing, or social media experience in a B2B or B2B/B2C hybrid environment
- Deep familiarity with the new media landscape and content distribution evolution
- Comfortable with AI tooling as a production and workflow aid
- Analytical experience building and owning a content measurement framework
- Portfolio showing strategic content work with evidence of content systems and measurable outcomes
- Excellent writing skills
- Experience at a PLG or product-led company
- Background in media, creative tools, or video/audio adjacent categories
- Experience building content programs that optimize for AI discovery
Descript Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Descript and has not been reviewed or approved by Descript.
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Healthcare Strength — Healthcare coverage is comprehensive for employees and dependents, offering medical, dental, and vision with both HMO and PPO options. This breadth is positioned as a primary strength of the package.
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Leave & Time Off Breadth — Time off is described as flexible or unlimited with paid holidays, encouraging employees to take needed time without strict caps. This supports work-life balance in both remote and on-site setups.
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Retirement Support — A 401(k) with employer matching is provided to bolster long-term financial wellness. This sits alongside core health and PTO benefits as part of a solid foundational package.
Descript Insights
What We Do
Descript builds simple and powerful collaborative tools for new media creators. We strive to eliminate the tedious work that often stands between an idea and its expression, so that creators can focus on developing their craft instead of their usage of tools. Descript is a next generation digital media platform that offers a new "engine" that lets you edit audio by editing text (instead of waveforms). That means it does transcription (both automated and human-powered, whichever you prefer), but more interestingly, it lets you move the audio around by simply editing the transcript. If you're new to editing audio, you'll find it far easier - it's basically like using a word processor. If you're experienced, Descript is faster than waveform editing - and more fun. If you work with voice audio (as opposed to music), Descript is what the future looks like...join us and change the world.
