Content SEO Specialist

Job Description

Are you passionate about uncovering content opportunities that fuel SEO success and bring real results?

Join us here at the LEGO Group in crafting a global content strategy that drives performance, by spotting untapped potential, closing content gaps, and transforming our website into a powerhouse of optimised, high-impact content!

We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home.

The closing date for external applications will be Friday 25th July 2025.

No relocation assistance is offered for this position.

Core Responsibilities

• Own and manage part of the global SEO content calendar and delivery.

• Conduct keyword research and integrate target terms into high-performing content.

• Create and maintain SEO content that supports global campaigns and evergreen goals.

• Collaborate with trading and engagement teams to align content with product priorities.

• Track and analyse performance to drive data-informed decisions.

• Report on keyword performance and demonstrate content impact.

• Coordinate with internal and external partners to align content with commercial objectives.

Do you have what it takes.

• Solid understanding of on-page SEO and content performance

• Proven experience in SEO or content marketing across multiple markets

• Strong keyword research and clustering skills using tools like Ahrefs, SEMrush, or Google Keyword Planner

• Excellent writing and communication skills, with the ability to present performance clearly to stakeholders

• Passion for SEO and creating content that drives measurable results

• Experience managing cross-functional partnerships to deliver and maintain content

• Fluent in English, both verbal and written.

#LI-MD1

Play your part in our team succeeding

LEGO Retail is a fast-paced, energetic team which is focused on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences. This role will focus on improving LEGO.com keyword visibility in search to reach new audiences and existing shoppers via natural search.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.