Content & Messaging Manager (PLG)

Reposted Yesterday
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Tel Aviv
Hybrid
Mid level
Fintech • Information Technology • Payments • Productivity • Software • Travel • Automation
Travel & expense made easy.
The Role
The Content & Messaging Manager will own PLG messaging, conducting research, creating content, and optimizing communications across the funnel.
Summary Generated by Built In

You will own how Navan communicates its value to product-led users across the entire funnel. This is not just a writing role — it’s a messaging ownership role that combines strategy, research, and high-impact copywriting to drive acquisition, activation, and engagement.
You should genuinely enjoy the creative side of the work — developing ideas, writing scripts and briefs, and shaping how concepts come to life across different formats.


What You’ll Do

• Own PLG messaging end-to-end, including value propositions, messaging hierarchy, use-case narratives, and objection handling

• Conduct customer, market, and competitor research to inform messaging decisions

• Develop creative ideas and write clear, inspiring scripts and briefs for ads, video, landing pages, and lifecycle communications

• Partner with Growth, CRO, PMM, Product, and Design to align messaging across the funnel

• Test, iterate, and optimize messaging based on performance and user behavior

• Uphold and evolve Navan’s brand voice in a growth context


What We’re Looking For

• 3 + years in growth marketing, conversion copywriting, and messaging with a strong portfolio showcasing successful short-form content (ads, landing pages, email) and data-driven results. Preferably within a PLG environment or the travel-tech industry.

• Proven ability to own messaging strategy, not just execute copy


• Strong research skills with the ability to turn insights into clear decisions


• Excellent writing and editing skills• A genuine enthusiasm for the creative process, including ideation, scripting, and briefing• Comfortable owning projects end-to-end in a fast-paced environment

What the Team is Saying

Anna
Roshni
Brian
 Adamas Victória
Jordan
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The Company
HQ: Palo Alto, CA
3,300 Employees
Year Founded: 2015

What We Do

Navan is the leading all-in-one business travel and expense management solution that makes travel easy for frequent travelers. From finding flights and hotels, to automating expense reconciliation, with 24/7 support along the way, Navan delivers an intuitive experience travelers love and finance teams rely on. See how Navan customers benefit and learn more at navan.com.

Why Work With Us

At Navan, we’re never satisfied with the status quo, and we know breakthrough ideas come from diverse perspectives. We are committed to cultivating a workplace that reflects the diversity of the customers we serve while fostering leadership and innovation.

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Navan Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

In-person connections is the foundation of Navan, the connections forged through face-to-face interactions improve company culture and what we can achieve together. We operate on a hybrid working model, which we define as four days a week in-office.

Typical time on-site: 4 days a week
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