Content Marketing Strategist

WHO IS RATEHUB?

We’re a company on a mission - We are a unique Canadian Fintech that is the one stop shop for all financial needs of the consumer - Save, Spend, Borrow, Invest, and Protect. Every single team member, from product & engineering to sales & marketing, finance, operations, and everything in between is obsessed with one thing; helping Canadians make better financial choices. And we’re pretty great at it, too. Via our digital application technology and our award-winning in-house brokerages, we help over 2M Canadians per month make a positive impact on their finances. We have many unique businesses - a mortgage brokerage, a life insurance brokerage, a home and auto insurance brokerage, a mortgage originations and servicing business, a Financial Services Marketplace and a content business across Ratehub and MoneySense. 365 days a year we deliver our users the best online mortgage experience, personalized Credit Card and Loans options, and cheaper auto & home insurance policies than they typically get from their existing financial adviser. 

Changing how people make financial choices isn’t easy, though. We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected, but that are always interesting, rewarding, and fun to solve as a team. This is where you come in. We are on the hunt for the right kind of people to join us and help lead us forward to continued growth.

We’re looking for a Content Marketing Strategist to join our Insurance Team (based in downtown Toronto but also open to remote candidates), reporting directly to the VP of Insurance. The candidate will be a wiz at content development and marketing, and will play a pivotal role in ensuring the accuracy and informativeness of our website. This includes conducting thorough research on various insurance products to uphold the quality and reliability of our information and align with our commitment to providing valuable insights to our users.
 

YOUR RESPONSIBILITIES

Content Marketing Strategy

• Own the creation of content for Insurance that is truly helpful to our customers
• Work with the VP of Insurance, the Head of Content and the shared marketing team (SEO, Email, PR) to develop and implement a comprehensive content marketing strategy that spans multiple channels (landing pages, blogs, social media, emails, PR etc.) and bilingual efforts (i.e. English and French)
• Support the creation and management of a digital content calendar with the Head of Content, ensuring consistent delivery of high-quality content
• Write new content as needed to support the product growth strategy for Insurance, which includes new landing pages, email templates and thought-leadership blogs
• Work with the Head of Content to execute insurance blog strategy, including leveraging our external team of freelancers to fulfill content requirements
• Develop content outlines for external freelance writers and edit submitted content before posting
• Meet regularly with the Communications Specialist (PR) to align on content needs to support and amplify pitches including blogs, emails, social media

SEO

• Collaborate, strategize & help execute the SEO strategy for Insurance
• Work with internal SEO team to conduct audits to identify on and off-page opportunities, and areas for performance improvement
• Perform keyword research, A/B testing, and competitor audits to identify areas for improvement and opportunities for strategy optimization
• Research and monitor general SEO trends, making recommendations to improve our strategy/tactics as necessary
• Update, refresh and optimize landing page & blog content as needed to maintain or improve rankings
• Share learnings, best practices, and guidance within Ratehub’s SEO steering committee

Product Expertise

• Conduct research and validation of key product features across all Insurance products
• Understand the funnel metrics and how content marketing impacts performance
• Track content metrics to see what performs best and what users are engaging with the most

Content Management System - Publishing and Editing

• Edit and publish digital content using WordPress 
• Collaborate with our Editorial Team to ensure what we produce is in line with our brand standards
• Act as a key stakeholder in the prioritization and implementation of relevant CMS components, website functionality, and content updates to ensure a seamless user experience

Social Media

• Support the growth of the companies broader overarching social media presence on multiple channels (LinkedIn, Facebook, Instagram, TikTok)
• Create weekly Insurance focused posts (graphics and videos) on our relevant channels to support PR efforts, product marketing goals and thought-leadership
• Participate in the development and optimization of the overarching company social media strategy with your fellow content & digital marketers

YOUR QUALIFICATIONS

Required

• 3 - 5 years of experience in content marketing, with a proven track record of building successful content strategy
• Deep interest and desire to learn more about the Personal Finance space, particularly as it relates to insurance is required
• Experience working with a content management system and building content (e.g. Wordpress)
• Excellent written and verbal communication skills, with a knack for crafting engaging and informative content that is not generic, but that truly helps customers
• Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines
• Experience building and executing multi-channel marketing campaigns
• Previous experience and interest in Social Media including content creation
• Familiarity with SEO best practices and tools to optimize content
• Familiarity and comfort with content analytics

Nice to have (Not required)

• Previous experience with insurance 
• Ability to read and write in French (not required) 
• Experience with Canva, SEMRush, or Heap Analytics
• Experience with design and video marketing

CULTURE FIT:

• No Ego: No task is too big or small. You are never afraid to ask questions when you are trying to learn and understand things. You have no problem rolling up your sleeves and helping to execute when the team needs help. This humility extends to all aspects of your work and interaction with teammates.
• Player Coach: You mentor and teach as you execute. You model the behaviour you expect from your team. You don’t just tell others what to do, you know and show how to do it at a high standard. 
• Growth mindset: You have a desire to always continue to grow and learn. This means a willingness to get outside your comfort zone and try new things because you view these as opportunities to gain skills and knowledge.
• Helping Hand: You always offer to help without having to be asked. You go the extra mile to help out regardless of your team and function.
• Get S##T Done: Your bias is towards action. This means pitching in and rallying to get things across the finish line. Rather than putting off work ask yourself what you can do today to move the needle on a project or goal.
• Digs Deep: You aren't afraid to ask questions because you want to understand every issue so that you can properly solve the root cause of the problem instead of just completing the task you are given.

JOB PERKS:

• Competitive salary: We know life is expensive
• Flexible hours: Enjoy a couple more hours of sleep in the morning, if you want
• Benefits: Health is wealth! A benefits package with no employee contribution required
• Perks: RRSP matching program, individual training allowance, access to financial literacy training and resources 
• Casual dress code: If it’s good enough for you, it’s good enough for us
• Fun team socials