Content Marketing Specialist

We’re looking for people who put their innovation to work to advance our success – and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions.

WHAT YOU WILL EXPERIENCE IN THIS POSITION :

Content Strategy & Execution 

• Implement and influence a content strategy aligned to both business unit’s marketing goals and key verticals, mapping content types to target audiences and buyer journey stages 

• Drive the production of high-quality, on-brand content across formats including brochures, articles, whitepapers, case studies, infographics, landing pages, emails, and social media 

• Partner closely with technical SMEs — including engineers, product managers, and solutions architects — to extract insights and translate complex subject matter into content that is accurate, accessible, and engaging for a general business audience 

• Own content development in support of New Product Introduction (NPI) commercialization processes and brand-specific campaign launches in partnership with Integrated Marketing Managers  

Brand, SEO & Distribution 

• Serve as a steward of brand guidelines and brand voice — able to clearly articulate and apply standards across all team outputs and geographies 

• Ensure adherence to brand standards and marketing processes to support consistent, high-quality content development across teams and markets 

• Partner with the MarTech team and agencies to optimize content through keyword research and on-page SEO tactics 

• Identify and integrate AI-powered tools and workflows to accelerate content production, improve SEO performance, and enhance research synthesis 

• Apply platform-specific best practices for content distribution, including market-specific considerations for international audiences 

Analytics & Optimization 

• Track and analyze content performance metrics (engagement, traffic, conversions) to refine strategy and improve effectiveness 

• Own audience engagement metrics and communicate performance insights to stakeholders and team members 

Cross-Functional Collaboration 

• Align content to broader campaign objectives through active partnership with Marketing, Product Management, and Sales 

• Collaborate with Enterprise/GCD design teams on visual content execution 

• Coordinate with Integrated Marketing and Marketing Technology/Automation leaders as those functions evolve 

YOU HAVE: 

• Bachelor’s degree in marketing, communications, journalism, or related field 

• 3 + years of marketing experience, with a minimum of 1 year focused specifically on B2B content marketing 

• Demonstrated experience translating complex technical subject matter (from engineers, product managers, or solutions architects) into clear, accurate, and compelling content for a general business or technical-buyer audience 

• Experience managing content in support of product launches or commercialization processes (NPI or equivalent) 

• Working knowledge of SEO or AEO principles and content optimization practices, including keyword research and on-page tactics 

• Excellent written and verbal communication skills; strong editorial judgment and brand voice instincts 

• Experience working in or with geographically distributed teams, with comfort in asynchronous workflows and cross-cultural communication 

• Experience in data center, industrial technology, electrical infrastructure or adjacent B2B technical markets preferred. 

• Familiarity with CMS, marketing automation, CRM, project management tools, and digital asset management systems; familiarity with platforms such as Marketo, Salesforce, Monday.com, or JIRA preferred 

• Experience managing editorial calendars, external review cycles, and publication pipelines 

WE HAVE:

• A dynamic global reach with diverse operations around the world that will stretch your abilities, provide plentiful career opportunities, and allow you to make an impact every day

  • nVent is a leading global provider of electrical connection and protection solutions. We believe our inventive electrical solutions enable safer systems and ensure a more secure world. We design, manufacture, market, install and service high performance products and solutions that connect and protect some of the world's most sensitive equipment, buildings and critical processes. We offer a comprehensive range of systems protection and electrical connections solutions across industry-leading brands that are recognized globally for quality, reliability and innovation.

  • Our principal office is in London and our management office in the United States is in Minneapolis. Our robust portfolio of leading electrical product brands dates back more than 100 years and includes nVent CADDY, ERICO, HOFFMAN, ILSCO, SCHROFF and TRACHTE. Learn more at www.nvent.com.

• Commitment to strengthen communities where our employees live and work

  • We encourage and support the philanthropic activities of our employees worldwide

  • Through our nVent in Action matching program, we provide funds to nonprofit and educational organizations where our employees volunteer or donate money

• Core values that shape our culture and drive us to deliver the best for our employees and our customers. We’re known for being:

  • Innovative & adaptable

  • Dedicated to absolute integrity

  • Focused on the customer first

  • Respectful and team oriented

  • Optimistic and energizing

  • Accountable for performance

• Benefits to support the lives of our employees

At nVent, we connect and protect our customers with inventive electrical solutions. People are our most valuable asset. Inclusion and diversity means that we celebrate and encourage each other’s authenticity because we understand that uniqueness sparks growth.