Content Marketing Manager

Responsible for the overall quality, diversity, and accessibility of educational and promotional content for clients and prospects. Serves as an internal resource to bring compelling, market-relevant content and thought leadership initiatives to market—strengthening Allied’s reputation as a trusted authority across the industries we serve.

*Job Duties and Responsibilities:

Strategy Support: Drive and implement an integrated content marketing strategy that ensures the visibility of Allied Solutions in the markets that we serve, and as a strong partner for existing clients

• Set out clear tactics and a calendar of deliverables year on year to sustain Allied’s role as an industry thought leader

• Liaise with internal and external stakeholders to develop strategic initiatives that will showcase Allied’s expertise in our target markets

Content Development: Create and share valuable, relevant, and consistent content to attract and retain a clearly-defined customer profiles

• Independently create and refine content pieces for distribution in our key markets on topics and trends shaping our industry

• Work with internal subject matter experts to advance content marketing efforts and create new content areas accessible to our industry

• Develop in-depth knowledge of market trends and competitor activities

Content Distribution: Define, develop and deliver channels for sharing knowledge

• Produce content for a number of distribution channels , including virtual events, podcasts, , newsletters, Allied Solutions’ website, social media, editorials, client communications, third party channels

• Discover new channels of engagement and define how to retain customer interaction/participation and methods of personalization

• Collaborate with members of the collective marketing team to execute deliverables in a timely and accurate method using the correct media types

• Track, analyze and report data, and make recommendations born from the data, to enhance strategic goals and align content marketing principles

*Qualifications (Education, Experience, Certifications & KSA):

• Bachelor’s degree required; or equivalent combination of education and work experience

• 3 -4 years related experience

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job.

#LI-SJ1
#LI-Onsite

We offer our employees a robust compensation package! Our comprehensive benefits include: medical, dental and vision insurance coverage; 100% company-paid life and disability coverage, 401k options with company match, three weeks PTO by the end of the first year and much more. Allied proudly promotes from within as part of a strong commitment to providing career growth opportunities for employees of all levels. Our diverse business portfolio allows employees broad career options with the advantage of staying with the same organization.
All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

To view our privacy statement click here

To view our terms and conditions click here