Content Marketing Manager (m/f/d)

Posted 17 Days Ago
Be an Early Applicant
Munich, Bavaria
Mid level
Marketing Tech • Software
The Role
The Content Marketing Manager will lead and execute the marketing communications strategy by creating high-quality, SEO-friendly content across various platforms. Responsibilities include managing content strategy, producing diverse content formats, overseeing social media, managing email campaigns, and analyzing content performance to enhance brand awareness and lead generation.
Summary Generated by Built In

enmacc is Europe’s largest over-the-counter trading market venue for energy and environmental commodities. Our cutting-edge platform digitalises the energy trading landscape, addressing the long-standing challenges that traders have faced for decades.
Our trading platform allows market participants to execute trades with unparalleled speed, efficiency, and security. We have over 550 companies and 2200 members trading electricity, gas, Guarantees of Origin, emissions allowances and weather derivatives. Our platform attracts a vibrant network of energy suppliers, trading houses, industrial companies, and municipal utilities. By joining our platform, participants gain access to more market opportunities, boosted liquidity, and are empowered to accelerate the energy transition.
Since 2016 we have now a dedicated team of 90 talented individuals spread across Europe. We are driven by our enthusiasm for the energy sector and technology, thriving in a dynamic scale-up environment. If you share our zeal for working in a diverse, inclusive, and fast-paced environment, we invite you to submit your application below.

YOUR MISSION: 

Are you ready to power up your marketing career? We're seeking a passionate and talented Content Marketing Manager to play a key role in scaling the company. This role drives our marketing communications strategy, developing high quality, search-friendly and insights-centred content assets for the website, blog and social media to increase brand awareness, generate leads and inform our target markets of new features, company updates and market trends.

This experienced B2B copywriter transforms market data, company news, new feature releases and customer stories into informative and digestible content, targeting different personas and stages of the customer lifecycle. 

RESPONSIBILITIES:

  • Designs and owns the content strategy, ensuring regular coverage of topics that speak to the trader community throughout the customer lifecycle.
  • Manages and executes content marketing in multiple forms, including ebooks, data reports, customer success stories, blog posts, videos, podcasts and social media updates, to support new feature launches, thought-leadership, SEO, customer activation and retention.
  • Owns the organic social media strategy and presences, including LinkedIn and YouTube. 
  • Manages email nurture campaigns as well as ad hoc emails promoting new platform features and company updates.
  • Writes copy for the website to convert high-intent leads.
  • Ensures consistent quality and tone of voice of all enmacc communications.
  • Stays up to date with the energy trading market and explores new ways to keep content relevant and high-performing.
  • Analyses content performance to inform the content strategy.

YOUR PROFILE / WHAT YOU'LL NEED:

  • Bachelor's degree in any discipline.
  • Three years or more of content marketing experience in a dynamic finance, marketplace or B2B SaaS environment.
  • Experience with writing content in English and German (fluent in both).
  • Exceptional organisational and project management skills.
  • Proficiency with content SEO, Google Analytics, marketing automation and email marketing tools (e.g., Zoho or similar).
  • Autonomous and result-oriented self-starter with an entrepreneurial mindset. 
  • Enthusiasm for tackling challenges in a fast-paced setting and delivering exceptional outcomes.
  • Eagerness to adapt and go the extra mile to drive company success.
  • Ability to balance being hands-on and strategic in approach.
  • Based in Germany.


OUR OFFER / WHAT YOU'LL GET:

  • Entrepreneurial company culture with flat hierarchies
  • Competitive Remuneration Scheme
  • Abroad working policy form EU and outside EU.
  • Learning & Development: a Personal Development Plan along with especially allocated budget and 5 days off to further your personal & professional development
  • Being part of our supportive, persistent, curious and fun culture!
  • Joining a grown-up start-up in the SaaS/energy field
  • Modern office spaces in the heart of Munich
  • Hybrid work set-up, allowing you to combine working in the office with working from home
  • State of the art Apple hardware and software
  • Free drinks, fruit, and coffee, special fitness offers and discount offers
  • German classes
  • Relocation assistance for international candidates

#LI-Hybrid

Got energy? Join us!

The Company
Munich
98 Employees
On-site Workplace
Year Founded: 2016

What We Do

enmacc is Europe's largest market venue for OTC trading of energy and environmental commodities. Our platform digitalises the end-to-end professional energy trading process. Using enmacc allows participants to gain speed, efficiency and security when trading in energy markets. More than 500 member companies, with over 2000 active traders, are already taking advantage of enmacc and are utilising our continuously growing network of energy suppliers, industrial companies, energy trading houses and municipal utilities for trading in power & gas. All of our clients can benefit from increased market access, additional liquidity and other business development opportunities. enmacc customers can use three different trading screens: entender, enmarket and engreen. entender is the largest, independent RFQ platform for standard and non-standard energy products in Europe. enmarket is an independent price screen and open marketplace for bilateral ‘one-click’ trading of standard power & gas products. engreen is our state-of-the-art trading screen for Guarantees of Origin (GoOs) and allows for process safety and easy access of real- time prices in a complex and partially non-transparent market. We do everything we can to make the daily work of energy traders and portfolio managers easier by enabling them to focus on the things that really matter. More at www.enmacc.com

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