Content Manager Reserve

Job Title: Content Manager Reserve.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Context/Scope:

Diageo is a global organisation with over 29,000 talented people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength, and our biggest passion.  Be it our global giants, local stars, or premium brands, we use our vision, creativity, and courage to drive the growth of our products worldwide.  We invent strong brands for today and for the future, upholding the quality of our products and taking personal accountability for both the history and for the future of our brands. 

Africa businesses account for over 10% of Global Diageo revenue, with a workforce of more than 6,000 employees. We create wealth both directly through our operations and indirectly through our broader value chains where we support development and growth in partnership with businesses and communities.

Financial:

Double NSV by 2030

Market Complexity:

Southern, West and Central Africa (SWC) covers more than 14 countries across Southern, Central and West Africa. It has statutory presence in 7 countries including two listed companies (Ghana and Seychelles) and one JV (Angola) and oversees manufacturing in four countries. It also manages partnerships to manufacture and distribute the Diageo portfolio across around 35 countries in Sub Saharan Africa. It manages a full TBA portfolio: beer, RTD’s (Ready-To-Drinks), local spirits, international spirits and top end luxury spirits.

The countries’ economies vary significantly and present different levels of opportunity and challenge for business growth as well as language diversity. There is a high level of volatility across the countries and fierce competition within the beer and spirits portfolio given Africa has the largest vibrant and growing LPA -34 consumer base.

In Diageo Africa context, the margin profile is attractive, with a higher focus on spirits and outsourcing of beer manufacturing. Our extensive and exciting brand portfolio serves consumers across diverse demographics and delivers against consumers’ in-culture premiumisation experiences.

Our extensive and exciting brand portfolio serves consumers across diverse demographics and occasions and delivers against consumers’ in-culture premiumisation experiences. It is also well positioned to tap into future trends.

Distributor and creative partnerships are critical for driving growth for this remit as well as strategic choices to be made on portfolio, production, logistics and route to market.

Given its scale and margin profile, SWC is critical for the success of Diageo in Africa.  and there is also significant scope of business expansion – new territories, new categories and new routes to market.

Purpose of Role:

The Content and Media team is charged with supporting brand building with a focus on connected availability by overseeing the development, implementation and continuous improvement of media strategies that support delivery of MBP objectives. This includes overseeing the creation of engaging content that are fit for platform/media channels, consistently executing OTIF and fully funded media plans that build salience. This team is also expected to establish and maintain strategic partnerships with agency partners plus lead and shape content and media innovation.

This role is charged with developing and executing content strategies that drive brand awareness, engagement, and conversion in line with MBPs. The role will also have the responsibility of consistently measuring and improving performance of the digital content strategy on an ongoing basis to ensure that all content contributes to the overall brand and business objectives.

About the role:

·        Develop and implement a comprehensive content strategy aligned with the brand's objectives, target audience, and market trends.

·        Guide the creation of compelling content that optimises strategic media channels. ·

·        Collaborate with brand marketing teams to establish appropriate goals, budgets, and strategies that contribute to achieving overall brand objectives. ·

·        Work closely with agency partners to execute plans that are both efficient and effective re delivering desired business outcomes.

·        Lead strategic thinking for the SWC media and digital landscape, employing innovative and creative approaches to enhance brand salience, and cultural relevance, positioning the brand ahead of competitors.

·        Drive a culture of compliance within the Marketing team, ensuring adherence to relevant regulations and requirements such as DMC, GAR, and CARM.

·        Drive digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns, to enhance brand visibility and drive customer acquisition and retention. ·

·        Performance Analysis: Monitor and analyze the performance of content and media campaigns, leveraging data and insights to optimize strategies and achieve measurable results.

·        Collaborate closely with internal teams, including marketing, product development, sales, and creative, to ensure alignment and integration of content and media efforts with overall brand objectives.

·        Develop and manage the content budget effectively, ensuring efficient utilization of resources and alignment with business goals.

Qualifications, Experience, and leadership:

·        Minimum 3 years’ experience in brand management, digital marketing experience is preferred

·        Proven experience in content creation, digital marketing, and media planning, preferably in the FMCG or consumer goods industry.

·        Strong understanding of consumer behavior, market dynamics, and emerging trends in content and media consumption.

·        Excellent creative and storytelling skills, with the ability to develop compelling narratives and content that resonate with diverse audiences.

·        Proficiency in digital marketing tools and platforms, including social media management tools, analytics software, and content management systems.

·         Analytical skills, with the ability to leverage data and insights to inform decision-making and optimize performance.

·        Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.

·        Bachelor's degree in marketing, communications, business administration, or a related field; advanced degree or professional certifications are a plus.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.