Content Designer III

Posted 3 Hours Ago
Be an Early Applicant
Seattle, WA, USA
Hybrid
138K-220K Annually
Senior level
AdTech • eCommerce • Information Technology • Software • Travel • Generative AI
Helping travelers explore the world. One journey at a time.
The Role
Design and drive human-centered content strategy and UX writing across Expedia’s product experiences, especially Loyalty. Create scalable content using information architecture, audit and craft content, run content tests using qualitative and quantitative insights, improve accessibility and translatability, and collaborate with cross-functional teams and stakeholders to influence and deliver cohesive, measurable product content solutions.
Summary Generated by Built In

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.


Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

UX Content Designer III:
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
 

Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated, and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Do you enjoy solving complicated content problems? Do you want to use your Content Design skills to impact user experiences that help millions of people enjoy more of the world? At Expedia Group, our mission is to power global travel for everyone, everywhere.As a Content Designer III in our Experience Design (XD) team, you'll work in a worldwide cross-disciplinary team that unites Product Design, Content Design, and Research to deliver innovative and cohesive end-to-end experiences that serve the needs of our travelers and partners. We're looking for a motivated and experienced Content Designer who is proficient in developing product content strategies, skilled at blending UX writing with storytelling, and confident in taking a content-first approach to end-to-end experience design. Reporting to the Senior Content Design Manager, this Content Designer will help drive the content strategy and enhance the product experience for our Expedia and Insurance experiences.
You'll be ideal for this role if you:

  • Are passionate about finding the right content solutions to meet users' needs using research, data, and empathy

  • Have extensive experience in bringing clarity, consistency, and usability to the Loyalty product experiences

  • Are dedicated to designing product experiences that are helpful and human

  • Know that the same content strategy and design skills are that help you leverage AI to create better content faster

In this role, you will:
Exemplify sound practices in human-centered content strategy and design. You'll be a confident content practitioner who can lead by example and is well-versed at taking a cross-organizational, holistic approach to the user experience. While no two days are the same, you'll specifically be expected to :

  • Design thoughtful, intuitive, and accessible content solutions for a range of product use cases and interactions – from onboarding and in-app education to transactional flows and push notifications.

  • Apply solid information architecture methods (such as content modeling and mapping) and UI frameworks to design scalable content solutions.

  • Audit, analyze, structure, create, and present compelling UX content throughout the product experience.

  • Partner across product and research teams using human-centered design methods to drive content tests that measurably improve the traveler experience, and identify, log, prioritize, and resolve content bugs across the portfolio.

  • Apply a holistic, customer-focused approach to creating a cohesive content strategy for our loyalty programme across all product areas.

  • Use both qualitative and quantitative insights, along with business analytics, to drive content insights and solutions.

  • Partner across teams to improve the accessibility, inclusion, readability, and translatability of product content

  • Have strong facilitation and presentation skills to clearly and confidently communicate the rationale for decision-making to team members and stakeholders.

  • Influence, persuade, and negotiate with stakeholders to design the best experiences that meet the needs of travelers and businesses.

Minimum Qualifications:

  • Bachelor's degree in a related technical field; or equivalent related professional experience in core skills such as UX Writing, content audits and analysis, content mapping and modeling, information architecture, content planning and sourcing, conversational design, and storytelling (this is not a content marketing role)

  • 5+ years of experience as a Content Designer, UX writer, or Content Strategist

  • Ability to audit, analyze, structure, create, and design content independently in compelling user-focused product experiences using established frameworks

  • Strong skills in confidently presenting compelling rationale and narratives behind content strategies and decisions to peers, partners, and key stakeholders - such as Legal, Marketing, Security, Product, and top leadership

  • Expertise in persuasion and negotiation with stakeholders to create optimal experiences that balance both traveler satisfaction and business objectives

  • Experience applying human-centered design (HCD) practices to product experiences

Preferred Qualifications:

  • Experience taking a thoughtful, empathetic, and inclusive approach to design that meets every user where they are

  • Experience in solving complicated content problems for multiple user segments and can develop content solutions across brands.

  • Maintain a portfolio of work that showcases your skills as a design thinker and honed UX writer. We are particularly interested in examples of how your influence enhances cross-functional thinking to drive retention in Loyalty and Membership areas.

  • Demonstrate a curiosity to explore and apply emerging AI technologies, including prompt engineering, structured content to enhance strategy and operational efficiency.

The total cash range for this position in Seattle is $137,500.00 to $192,500.00. Employees in this role have the potential to increase their pay up to $220,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.


Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.


Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.


About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.


Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.


Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

Skills Required

  • Bachelor's degree in a related technical field or equivalent professional experience
  • 5+ years of experience as a Content Designer, UX writer, or Content Strategist
  • Ability to audit, analyze, structure, create, and design content independently for user-focused product experiences using established frameworks
  • Strong presentation skills to communicate rationale and narratives behind content strategies to peers, partners, and stakeholders
  • Expertise in persuasion and negotiation with stakeholders to balance traveler satisfaction and business objectives
  • Experience applying human-centered design (HCD) practices to product experiences
  • Experience taking an empathetic, inclusive approach to design that meets diverse users (preferred)
  • Experience solving complicated content problems for multiple user segments and across brands (preferred)
  • Maintain a portfolio showing design thinking and UX writing, especially driving retention in Loyalty and Membership (preferred)
  • Curiosity and experience exploring/employing emerging AI technologies, including prompt engineering and structured content (preferred)

What the Team is Saying

Christos Rigas

Expedia Group Compensation & Benefits Highlights

  • Wellbeing & Lifestyle Benefits Travel and wellness reimbursements, employee travel discounts, and flexible stipends are presented as standout perks that add meaningful lifestyle value. Mental-health resources and pet support broaden the package beyond core pay.
  • Parental & Family Support Paid parental leave for all parents with additional time for birthing parents, plus adoption, surrogacy, and caregiver support, are highlighted as generous and accessible. Immediate eligibility for parental leave reinforces the family-friendly design.
  • Healthcare Strength Medical, dental, and vision coverage is paired with inclusive healthcare extending to partners and covering fertility and transgender services. Access to mental-health platforms complements the core medical offering.

Expedia Group Insights

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The Company
HQ: Seattle, WA
16,000 Employees
Year Founded: 1996

What We Do

Expedia Group, Inc. is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first-party data, delivering predictive, personalized experiences that shape the future of travel. Expedia Group’s ecosystem includes three flagship consumer brands – Expedia®, Hotels.com®, and Vrbo® – the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease.

Why Work With Us

Life at Expedia Group starts with the people and is shaped by how we work together. You’ll join a global community of curious teammates from different backgrounds, locations, and disciplines. Day to day, that means sharing ideas, taking ownership, and solving problems together.

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Expedia Group Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
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