Reporting to the Head of Creative & Storytelling, this individual will oversee concept development, storytelling, messaging, creative quality, and innovation while leveraging emerging AI technologies to accelerate ideation, improve workflows, and enhance creative quality. AI will be used as a creative accelerator and not as a replacement for human judgment or the creation of final customer-facing content.Job Description
Content Development
The Content & Creative Lead will be responsible for developing and guiding high-quality content across campaigns, channels, and customer touchpoints. This includes writing, editing, and shaping messaging for campaign concepts, digital assets, event materials, video scripts, social content, presentations, sales enablement, and internal communications. The role requires the ability to translate complex healthcare solutions into clear, compelling, audience-specific content that aligns with GE HealthCare’s brand voice, business objectives, and compliance requirements.
- Develop compelling narratives that translate complex healthcare technologies into clear customer value.
- Partner with Marketing, Product Marketing, Commercial, Clinical, and Corporate Communications teams to build integrated campaign strategies.
- Guide content architecture across the customer journey—from awareness through advocacy.
- Ensure messaging reflects customer insights, business priorities, and clinical relevance.
Creative Quality & Governance
- Establish creative standards and review processes that ensure high-quality deliverables.
- Provide creative direction and coaching to designers, copywriters, agencies, and production teams.
- Conduct creative reviews and maintain consistency across global campaigns.
- Champion continuous improvement in storytelling, visual design, and customer experience.
Cross-Functional Partnership
Partner closely with:
- Marketing Leaders
- Product Marketing
- Commercial Teams
- Clinical Marketing
- Brand & Communications
- Project Management
- External Agency Partners
- Legal & Regulatory
- Act as a trusted creative advisor to business stakeholders.
Innovation & Continuous Improvement
- Stay current on healthcare marketing trends, emerging technologies, and creative best practices.
- Introduce new approaches to storytelling, content creation, and customer engagement.
- Evaluate creative performance and recommend improvements based on data and customer feedback.
- Foster a culture of experimentation, curiosity, and innovation.
Qualifications
Required
- 6-8+ years of experience in creative leadership, content development or integrated marketing.
- Demonstrated experience leading enterprise-level creative campaigns.
- Exceptional storytelling, messaging, and creative direction skills.
- Strong understanding of digital marketing, branding, customer experience, and campaign development.
- Excellent presentation and executive communication skills.
- Ability to influence without direct authority across matrixed organizations.
Preferred
- Experience in healthcare, medical technology, pharmaceutical, or life sciences industries.
- Experience working within an internal creative agency or integrated marketing organization.
- Familiarity with Adobe Creative Cloud, Workfront, Digital Asset Management (DAM) platforms, and collaborative creative workflows.
- Knowledge of healthcare regulatory and compliance requirements.
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
Skills Required
- 6-8+ years of experience in creative leadership, content development, or integrated marketing.
- Demonstrated experience leading enterprise-level creative campaigns.
- Exceptional storytelling, messaging, and creative direction skills.
- Strong understanding of digital marketing, branding, customer experience, and campaign development.
- Excellent presentation and executive communication skills.
- Ability to influence without direct authority across matrixed organizations.
- Ability to translate complex healthcare solutions into clear, audience-specific content while aligning with compliance requirements.
- Legally authorized to work in the United States (U.S.-based positions only).
- Successful completion of a drug screen (as applicable).
- Experience in healthcare, medical technology, pharmaceutical, or life sciences industries.
- Experience working within an internal creative agency or integrated marketing organization.
- Familiarity with Adobe Creative Cloud.
- Familiarity with Workfront.
- Familiarity with Digital Asset Management (DAM) platforms and collaborative creative workflows.
- Knowledge of healthcare regulatory and compliance requirements.
GE Healthcare Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GE Healthcare and has not been reviewed or approved by GE Healthcare.
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Healthcare Strength — Healthcare coverage is portrayed as comprehensive, including medical, dental, and vision options with HSA-eligible choices and preventive care coverage. Mental health and well-being support programs are also emphasized as part of the overall package.
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Retirement Support — Retirement support is described as meaningful, with a 401(k) match and additional programs such as student-loan matching in some descriptions. Legacy pension and retiree medical obligations for certain closed groups also signal continued support for long-tenured populations.
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Strong & Reliable Incentives — Variable and role-linked earning opportunities appear attractive in some job families, including high on-target earnings potential in certain sales roles. Additional role-based perks like company cars and travel-related reimbursements further increase the perceived value of total rewards in those positions.
GE Healthcare Insights
What We Do
Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. As a leading global medical technology and digital solutions innovator, GE Healthcare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform. With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world. We embrace a culture of respect, transparency, integrity and diversity.
