The Role
Lead consumer marketing campaigns in East Africa, partnering with teams across marketing and analytics to drive engagement and growth.
Summary Generated by Built In
Spotify’s Marketing team is focused on connecting artists and creators with fans in ways that feel authentic, culturally relevant, and impactful. As part of the broader Markets & Subscriber Growth organization, this team helps grow Spotify’s presence across emerging and high-growth markets by developing locally resonant campaigns that drive acquisition, engagement, and retention. In this role, you’ll work across East Africa and selected Sub-Saharan African markets, partnering closely with global and regional teams to shape how Spotify shows up for listeners every day.
This position is available through a third party as a Long-Term Contractor.
What You'll Do
- Lead consumer marketing campaigns across East Africa, while supporting culturally relevant campaigns in additional Sub-Saharan African markets
- Partner with cross-functional teams across marketing, music, partnerships, media, analytics, and creative to bring campaigns to life from strategy through execution
- Use on-platform and off-platform insights to identify audience behaviors, market opportunities, and growth drivers that inform marketing strategy
- Develop clear creative and media briefs in collaboration with internal stakeholders and external agency partners
- Drive acquisition, engagement, and retention initiatives for both Free and Premium audiences
- Identify and activate local partnerships, creators, agencies, and cultural touchpoints that strengthen brand awareness and consumer consideration
- Analyze campaign performance and translate learnings into actionable recommendations for future programs and market strategies
- Adapt global marketing initiatives to ensure they resonate locally across diverse consumer audiences and market contexts
- Support local music and cultural marketing moments in partnership with internal teams and regional collaborators
Who You Are
- You have a minimum of 4+ years of experience in consumer marketing, brand marketing, or campaign management within East Africa
- You have experience working across multiple Sub-Saharan African markets or regional campaigns
- You are experienced in brand strategy, consumer insights, digital marketing, media, and/or project management
- You have delivered impactful campaigns within digital businesses, FMCG, retail, entertainment, or technology environments
- You know how to translate consumer and cultural insights into effective marketing strategies and campaigns
- You are comfortable working with data and performance metrics to evaluate success and optimize marketing effectiveness
- You can manage multiple priorities simultaneously while maintaining strong attention to detail and execution quality
- You are a collaborative partner who works effectively across teams, agencies, and stakeholders with different perspectives and priorities
- You have a proactive, solutions-oriented mindset and are comfortable operating in fast-moving environments
- You care deeply about culture, storytelling, and creating experiences that resonate authentically with local audiences
Where You'll Be
- This role is based in Nairobi, Kenya
- This position is available through a third party as a Long-Term Contractor
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
Skills Required
- Minimum of 4+ years of experience in consumer marketing
- Experience across multiple Sub-Saharan African markets or regional campaigns
- Experience in brand strategy, consumer insights, and digital marketing
- Ability to manage multiple priorities and attention to detail
Spotify Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Spotify and has not been reviewed or approved by Spotify.
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Flexible Benefits — Employees consistently praise the total compensation package beyond base salary, highlighting a mix of RSUs, cash incentives, and stipends alongside core pay. The package is described as flexible and customizable through equity choices (e.g., RSUs, options, cash) that can be tailored for long-term wealth building.
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Leave & Time Off Breadth — Time-off offerings are repeatedly highlighted as substantial, including generous vacation, paid sick days, volunteer time, and flexible holidays. These policies are framed as a meaningful part of the overall rewards experience beyond salary.
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Healthcare Strength — Health coverage is portrayed as comprehensive, spanning medical, dental, vision, life insurance, disability coverage, and mental health support. Additional employer contributions to HSAs are cited as strengthening the overall health and wellness value proposition.
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The Company
What We Do
Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience.
