Consumer Market Insight Manager

Posted 27 Days Ago
Be an Early Applicant
Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Food
The Role
Leads consumer, customer, and market research to identify growth opportunities, monitor competitors and pet-owner trends, and support innovation decisions. Partners with CRM, digital, and data teams on segmentation, journey mapping, loyalty, and engagement insights. Manages concept, communication, and consumer validation studies while promoting consumer-centric thinking, advanced methodologies, tools, and AI-enabled insight approaches across the organization.
Summary Generated by Built In

Job Description:

Key Responsibilities 

Drive Consumer & Market Understanding 

• Lead consumer, customer and market research to uncover growth opportunities. 

• Monitor market dynamics, competitors and emerging pet owner trends. 

Enable Data-Driven Growth 

• Partner with CRM, Digital and Data teams to leverage first-party data. 

• Support segmentation, journey mapping, engagement and loyalty insights. 

Accelerate Innovation & Decisions 

• Support innovation pipeline through insight-led opportunity identification. 

• Lead concept, communication and consumer validation studies. 

Build Insight Capability 

• Champion consumer-centric thinking across the organization. 

• Bring new methodologies, tools and AI-enabled approaches to insights. 

What Are We Looking For? 

Experience 

• 5+ years in CMI, Consumer Research, Analytics, Strategy or related functions. 

• FMCG, Consumer Health, Retail, Mom-Baby industry experience preferred. 

• Strong ability to influence business decisions and senior stakeholders. 

Capabilities 

• Strategic thinking and business acumen 

• Consumer centricity and curiosity 

• Data analytics and insight generation 

• Storytelling and executive communication 

• Collaboration, learning agility and growth mindset 

Skills Required

  • 5+ years of experience in CMI, consumer research, analytics, strategy, or related functions
  • Strong ability to influence business decisions and senior stakeholders
  • Strategic thinking and business acumen
  • Consumer centricity and curiosity
  • Data analytics and insight generation
  • Storytelling and executive communication
  • Collaboration, learning agility, and growth mindset
  • Experience in FMCG, consumer health, retail, or mom-baby industries

Mars Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.

  • Healthcare Strength The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
  • Parental & Family Support Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
  • Retirement Support Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.

Mars Insights

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The Company
HQ: Mc Lean, VA
41,866 Employees
Year Founded: 1911

What We Do

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

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