Key Responsibilities
Media Strategy & Planning:
Own the development and execution of integrated media strategies spanning TV, print, OOH, radio, digital display, video, social, programmatic, search, e-commerce media, and emerging channels.
Translate brand and business objectives into media briefs, channel plans, and investment frameworks that maximize reach, relevance, and ROI.
Lead annual and campaign-level media planning in partnership with brand teams and agency partners.
Agency & Partner Management:
Serve as the primary interface with the media agency of record - managing briefings, plan reviews, performance tracking, and continuous optimization.
Evaluate agency deliverables against agreed KPIs, SLAs, and Mondelēz global media standards.
Build and maintain strategic relationships with key media owners, tech platforms (Google, Meta, etc.), and measurement partners.
Digital Media & Performance Marketing:
Drive the digital media agenda - programmatic, paid social, influencer media, etc.
Champion adoption of precision marketing, audience-first planning, and data-driven media buying.
Lead digital capability building within the marketing team and ensure best-in-class digital execution.
Traditional Media Excellence:
Ensure effectiveness and efficiency of traditional media investments (TV, print, OOH, radio) through robust planning, negotiation oversight, and post-buy analysis.
Bring rigor to reach/frequency optimization and cross-channel integration.
Measurement, Analytics & Optimization:
Establish and monitor media KPIs across the funnel - awareness, consideration, conversion, and ROAS.
Drive adoption of MMM (Media Mix Modelling), attribution, brand lift studies, and viewability standards.
Own post-campaign analysis and translate insights into actionable recommendations for future planning.
Budget & Investment Management:
Manage the media investment budget; ensure transparent tracking, reconciliation, and efficiency targets are met.
Identify savings opportunities through smarter buying, in-housing, and technology leverage.
Innovation & Best Practices:
Stay ahead of media trends, platform innovations, ad-tech developments, and competitive activity.
Pilot new formats, channels, and partnerships; share learnings across brands and markets.
Contribute to Mondelēz global/regional media communities of practice.
Qualifications & Experience:
Must-Have
10+ years of experience in media planning, buying, and strategy across both digital and traditional channels.
Proven experience on both media agency and client (advertiser) side - understanding of both perspectives is essential.
Strong background in FMCG / CPG companies or FMCG client portfolios.
Deep hands-on expertise in digital media - programmatic, paid social, search, video, and e-commerce media.
Demonstrated ability to manage large media budgets (multi-million USD/INR) and deliver measurable ROI improvements.
Experience managing and evaluating media agency partners end to end.
Strong analytical skills with fluency in media metrics, measurement frameworks, and tools (e.g., Nielsen, ComScore, Google Analytics, DV360, Meta Business Suite, MMM outputs).
Bachelor's degree in Marketing, Business, Communications, or a related field. MBA preferred.
Competencies & Skills :
Strategic Thinking - Ability to connect media plans to brand and business outcomes.
Commercial Acumen - Strong negotiation skills and cost-consciousness.
Cross-Functional Collaboration - Confident working with brand, sales, finance, and external partners.
Data-Driven Mindset - Comfortable with numbers, dashboards, and insight-led decision-making.
Agility & Curiosity - Thrives in a fast-moving environment; eager to test, learn, and adapt.
Leadership & Influence - Able to inspire agency teams and internal stakeholders without direct authority.
Communication - Crisp, clear, and persuasive - both written and verbal.
What We Offer
A chance to shape media strategy for some of the world's most loved snack brands.
A collaborative, inclusive, and growth-oriented culture.
Competitive compensation, benefits, and opportunities for career development across markets and functions.
A commitment to flexible working and employee well-being.
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Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy
Business Unit Summary
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as Cadbury chocolates, Bournvita and Tang powdered beverages, Oreo and Cadbury Bournvita biscuits, and Halls and Cadbury Choclairs Gold candies get safely into our customers hands-and mouths. Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country. We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 - the fourth time we've received this award.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Media
Marketing
Skills Required
- 10+ years of experience in media planning, buying, and strategy across digital and traditional channels
- Experience on both media agency and client or advertiser sides
- Strong background in FMCG or CPG companies or client portfolios
- Hands-on expertise in programmatic, paid social, search, video, and e-commerce media
- Experience managing multi-million USD or INR media budgets and delivering measurable ROI improvements
- Experience managing and evaluating media agency partners end to end
- Strong analytical skills and fluency in media metrics, measurement frameworks, Nielsen, ComScore, Google Analytics, DV360, Meta Business Suite, and MMM outputs
- Bachelor's degree in Marketing, Business, Communications, or a related field
- MBA
Mondelēz International Compensation & Benefits Highlights
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Retirement Support — 401(k) offerings are portrayed as robust, with a competitive employer match and, for some groups, an additional base company contribution. Perceptions of the plan are favorable, and defined-contribution coverage spans eligible salaried, non-union, and union employees.
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Parental & Family Support — U.S. policies include 10 weeks of paid parental bonding leave for primary and secondary caregivers, plus adoption and surrogacy assistance. Arrangements differ by country and union contract, but the leave program is repeatedly noted as a strong point.
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Leave & Time Off Breadth — Paid time off is described as generous, with vacation/PTO plus holidays, sick leave, bereavement, and volunteer time. This breadth is frequently called out as a core strength of the package.
Mondelēz International Insights
What We Do
Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture
Why Work With Us
We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.
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Mondelēz International Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
#TeamMDLZ Flexible Working Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time
