Consumer Experience Lead Nordics

Posted Yesterday
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Upplands Väsby, SWE
Hybrid
Senior level
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
We're a global snacking company empowering people to snack right.
The Role
Lead the Nordics consumer experience and media activation, executing full-funnel communication strategies across paid, owned and earned channels. Drive media investment efficiency, retail media planning, ROI measurement, agency management, digital strategy (including GenAI and dComm), and cross-functional alignment to deliver measurable brand and business outcomes.
Summary Generated by Built In
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride
You manage the media agenda in a particular geography.
How you will contribute
You will help execute the media strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
  • Media, including media buying and analytics, experience ideally gained across the agency and industry
  • Digital media ideally with exposure to eCommerce best practice
  • Working with and influencing external partners, matrixed local, regional and global stakeholders
  • Having a test-and-learn mentality, taking learning and scaling them broadly.
  • Having a bias to action
  • Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
  • Communicating effectively, verbally and in writing

More about this role
Consumer Experience Lead Nordics
Comms Strategy & Media Activation
Drives the CU communication strategy and media activation to create intelligent brand experiences that inspire and engage people, strengthening connection, creativity and overall effectiveness across the full brand portfolio. Part of the BU CX Team, reporting directly to the BU CX Lead.
How you will contribute
Marketing Communication Planning (E2E)
Translate the CX Vision into actionable communication & CX strategies
  • Design the overall Consumer "first" Experience journey of the CU / markets across Paid, Owned & Earned in partnership with Marketing, Agencies and broader CX team.
  • Ensure the implementation of E2E / full funnel strategies across relevant brands that includes Retail Media (planning, activation, evaluation and optimization)
  • Ensure consumer experience Journeys are grounded in culture & integrate latest CX trends
  • Integrate empathy, storytelling and data intelligence to ensure media plans move people and deliver measurable brand & business results.

Elevate Media investment Efficiency & Effectiveness
  • Lead holistic working media investment strategies and integration across paid, owned, earned media. Support A&C management as & when needed.
  • Manage total working media budget and related efforts (all media planning and buying regardless of channel) :
  • Drive both effectiveness & efficiency of the campaigns to optimize ROI
  • Actively manage & maximize Global JBP partnerships for the CU including the ones with dComm partners.
  • Partner with I&A and agencies to ensure clear consumer understanding, full-funnel measurement and transparent ROI reporting
  • Support CU / Market to adopt Mdlz media principles, regional brand guidelines, T&L agenda and media compliance
  • Partnering with Media Procurement to deliver aligned goals such as media productivity, savings, and other key financial deliverables

Ensure Creative, Media & Digital Excellence
  • Drive the CX briefing process to ensure ALL agencies deliver seamless, experience-led campaigns
  • Embed the "Empathy@Scale" philosophy into the creative process from inception, ensuring alignment between Marketing and Agencies
  • Oversee the coherent delivery of creative assets across the entire end-to-end consumer journey
  • Partner with BU & Regional CX Leadership and agency partners to translate Digital Strategy pillars (Data, GenAI, dComm/Retail Media, Social/Influencers) into actionable & measurable market roadmaps
  • Serve as the primary consultant for CU Marketing Teams on all aspects of the Consumer Experience and Consumer Digital Strategy
  • Ensure all local strategies and executions adhere to globally and regionally aligned frameworks

Strengthen Media Partnership & Governance
  • Manage agency relationship with rigor & collaboration, ensuring consistent application of MDLZ Media principles & WOW standards.
  • Partner with Global, Regional, BU teams to align with the CX operating model, test & learn agenda and CX roadmap

Relocation Support Available?
No Relocation support available
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Regular
Media
Marketing

Skills Required

  • Media buying and analytics experience, ideally across agency and industry
  • Digital media experience with exposure to eCommerce best practices
  • Experience working with and influencing external partners and matrixed stakeholders
  • Test-and-learn mentality and ability to scale learnings
  • Bias to action and strong process management
  • Experience managing media budgets and driving ROI/efficiency
  • Agency management and ability to ensure creative and media excellence
  • Strong verbal and written communication skills

Mondelēz International Compensation & Benefits Highlights

  • Retirement Support The 401(k) program is characterized by strong company matching, with some eligible groups also receiving a base company contribution. Feedback suggests negotiated updates at represented sites have further enhanced retirement features.
  • Healthcare Strength Coverage spans medical, dental, vision, mental‑health resources, life and disability insurance, and tax‑advantaged accounts, supported by wellness and EAP offerings. Onsite or company‑sponsored wellbeing initiatives provide additional day‑to‑day support.
  • Parental & Family Support A published global parental‑leave standard and resources such as lactation/wellness rooms signal structured support for caregivers. Bonding leave for all caregivers and other family‑care supports are highlighted in published materials.

Mondelēz International Insights

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The Company
HQ: Chicago, IL
90,000 Employees
Year Founded: 2012

What We Do

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture

Why Work With Us

We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.

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Mondelēz International Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

#TeamMDLZ F​lexible Work​ing Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time

Typical time on-site: Flexible
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