Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit.
Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification.
Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. If these are values you share, we would love you to join our team.
The Role:
As Communications Manager, you will report to Country Manager with a dotted line to the Head of Global Communications based in the UK, to develop and manage the local strategy for communications. You will support to define and build the local community of press and tastemakers around Mulberry Korea, and to secure the correct brand positioning. You will implement the global strategy, for the delivery of qualitative and quantitative media coverage, in the local market.
Duties and Responsibilities:
· Work with the Country Manager and Global Communications team to develop strategic communication plans, that ensure a consistent brand voice across your market.
· Devise and execute targeted communications plans for the launch of key projects, collaborations, product launches, store openings and brand events.
· Devise and execute an effective and creative product placement strategy.
· Identify and map key target media for Mulberry in your market.
· Responsible for story and feature placements; placing key features across agreed media as planned with the Country Manager and Head of Communications.
· Evaluate and manage media requests for interviews.
· Analyse and improve on editorial output achieved each season in qualitative and quantitative terms.
· Manage the creation of press kits, press releases and other seasonal documents.
· Work closely with the global Communications team (and communications agencies, where applicable) to devise targeted communications plans for the launch of key projects, collaborations, product launches, store openings and brand events in your market.
· Build and maintain a relevant community around Mulberry and help to foster meaningful relationships with key figures in media and creative worlds.
· Stay ahead of key industry news and updates as well as competitor activity and share developments across departments.
· Create and manage media guestlists for events and ensure appropriate editor attendance at targeted events; including overseas events and brand moments.
· Ensure clear communication with the global team through regular meetings and calls, to ensure timely updates, consistent global messaging, and effective execution of strategy.
· Participate in regular communication with commercial and product teams in relevant markets and provide updates on your department’s activity.
· Generate reports for distribution to management, as well as compiling relevant information for input into global monthly reports.
· Managing any relevant budgets and ensure that all press activities are delivered in line with this.
Culture:
· Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
· Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
· Act as an ambassador for Mulberry and communicate positively about the brand.
Sustainability:
· As a certified B Corp business, it is important to incorporate environmentally responsible practices into your work wherever possible. Support the businesses ‘Five C’s’ strategy in addressing and improving Climate, Cultivation, Craft, Culture and Circularity. Promote a greener, more sustainable future.
· Support to foster an environment where diversity is embraced and all individuals feel valued, respected and included. Promote equity, empathy and understanding and demonstrate this commitment within your internal and external communities.
Skills and Experience Required:
· Substantial fashion communications experience, ideally gained both in-house and at an agency, and able to demonstrate senior level fashion press and industry contacts
· Excellent written and verbal English
· Ability to effectively challenge and influence within internal and external teams
· A truly collaborative team player, able to work across multiple departments with differing objectives, whilst championing and delivering best practice and innovation across the business
· Confident with multi-tasking, working to tight deadlines and troubleshooting under pressure
· Well-organised and efficient with strong planning and prioritising capabilities and the ability to work to multiple, competing deadlines
· Proficient in Microsoft office – Excel, Word, PowerPoint
· Interest and current knowledge of wider culture
Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at
[email protected].
