This is not a maintenance marketing role. This is a role built for momentum.
At PUMA, Commercial Marketing is where brand ambition meets retail reality. As Commercial Marketing Coordinator (internally referred to as Commercial Marketing Executive), you will be central to how our brand shows up across retail, wholesale partners and digital touchpoints in Oceania. It is fast, commercial, collaborative and unapologetically brand‑led.
If you think like a marketer, act like a retailer and care deeply about execution quality, this role was built for you.
Your Impact - What You’ll OwnThis role exists to drive brand heat that converts.
You will plan, execute and optimise retail marketing initiatives that increase traffic, accelerate sell‑through and elevate the consumer experience across PUMA-owned and partner environments.
Commercial Marketing Strategy & Planning
You will lead the commercial marketing rhythm by:
Building and managing full‑year retail and key account marketing calendars
Planning launches, activations and retail moments that balance brand storytelling with commercial outcomes
Developing integrated retail plans in partnership with Brand Marketing
Execution Excellence - Turning Plans into Reality
Strong ideas only matter if they land flawlessly.
You will:
Execute end‑to‑end marketing plans for wholesale partners and PUMA retail channels
Deliver premium in‑store, digital and social assets aligned to brand direction
Manage retail activations, events, campaigns and photoshoots
Ensure all creative assets are on brief, on brand and delivered on time
Manage day‑to‑day partner requests with clarity and speed
Collaboration & Influence - Marketing That Moves Together
This role thrives on alignment.
You will work closely with Brand Marketing, Retail, Sales, Merchandise and Operations to ensure launches are seamless across all channels and markets.
Key focus areas:
Aligning local retail plans with global brand direction
Working with agencies and production partners to deliver best‑in‑class outputs
Managing approvals and alignment with Global Commercial Marketing
Ensuring retail, digital and social messaging work together to drive conversion
Commercial Support - Marketing That Sells
You will support go‑to‑market activity by:
Contributing to sell‑in presentations with strong marketing narratives
Supporting sales teams with clear, compelling retail marketing plans
The Detail That Makes the Difference
You will also:
Support sustainability initiatives where relevant
Manage budgets, invoicing and campaign tracking
Oversee imagery, catalogues, toolkits and asset distribution
Coordinate product seeding and GWP programs
Maintain organised digital asset management
You are strategic, organised and commercially switched on.
You understand retail pace, brand standards and how marketing drives performance.
Experience & Capabilities
3+ years’ experience in Retail or Trade Marketing within a multi‑category brand
Experience within sport, lifestyle or fashion environments
Strong project, budget and stakeholder management skills
Clear, confident communicator
Highly organised with strong attention to detail
Proactive, flexible and solutions driven
Qualifications & Skills
Bachelor’s degree or higher
Advanced Microsoft Office skills
Intermediate Adobe Photoshop experience
At PUMA, speed is a mindset and brand is taken seriously.
You will join a high‑performance marketing team where ideas are encouraged, execution is non‑negotiable and impact is visible. This is a role for marketers who want their work to live in stores, on athletes, on consumers and in culture.
If you want responsibility, pace and brand power in equal measure, this is your role.
*** Applications close 5pm Friday 22 May 2026 ***SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.Skills Required
- 3+ years’ experience in Retail or Trade Marketing
- Experience within sport, lifestyle or fashion environments
- Bachelor's degree or higher
- Advanced Microsoft Office skills
- Intermediate Adobe Photoshop experience
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
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