CoBrand Portfolio Program Manager - HDQ

Department:

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

Job Summary

As a CoBrand Portfolio Program Manager, you’ll help shape personalized, omnichannel experiences that strengthen engagement across Southwest’s multi-million-member credit card portfolio. You’ll lead the Cardmember lifecycle strategy, moving beyond targeted campaigns to create connected journeys informed by Customer behaviors and signals. Partnering closely with internal Teams and an external bank partner, you’ll guide product development, digital optimization, technology capabilities, go-to-market strategies, communications, and events that support portfolio growth and retention. You’ll translate business needs into technical requirements, influence the digital roadmap, support testing and quality control, and help deliver successful in-market launches. In this highly visible role, you’ll also develop financial estimates, report portfolio performance to senior Leaders, and align stakeholders around contractual and business commitments. Your work will help increase retail sales, maintain strong Net Promoter Scores, reduce attrition, and strengthen a multi-billion-dollar portfolio that is a key contributor to Southwest’s operating revenue.

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Responsibilities

• Develop Portfolio technology and digital ideation, and lead technical development and launches for large, cross functional capabilities and enhancements with Digital and Technology partners, to optimize and generate net retail sales
• Develop business cases leveraging tech estimates with analytical partners, oversees technical business requirements that meet business needs, collaborates on project plans, facilitates capacity discussion and trade-offs
• Develop contractual language in partnership with Legal counsel, and ensures contractual obligations are met via business requirements, project plans, go-to-market implementation and in-market delivery
• Analyze competitive landscape and leverage industry knowledge, business process, customer insights, and/or future needs to identify new opportunities or key challenges, diagnose root causes, and recommend performance drivers in order to create new revenue streams
• Develop strategies for customer marketing, to monitor, enhance and report KPIs that are unique to a financial services program health such as customer spend, Spend/Cardmember, save rates, month on book lifecycle, attrition, NPS, debit active rate, etc.
• Lead creative briefings for promotional campaigns and testing initiatives, delivering strategic business goals, campaign KPIs and relevant legal and partner guidance to creative teams in a clear and concise manner
• Drive analytical partners for performance updates, storytelling and presentation content for senior leader updates
• Support and collaborate on Cardmember experiential planning and communications, oversee third-party vendors, create event communications, and engage customers on-site at events
• Build strong relationships with Financial Services Partners and internal teams
• Communicate with partners on risks, actions, milestones, and performance updates, championing key initiatives and facilitating successful and timely implementation
• May perform other job duties as directed by Employee’s Leaders

Knowledge, Skills and Abilities

• Knowledge of credit card portfolio management, consumer financial services, banking, payments industry, as well as financial or credit card product development
• Knowledge of customer marketing, digital marketing, including mobile marketing, website/ecommerce, social media, and/or other channels where financial contribution is significant
• Knowledge of competitive landscape, and customer insights with vision to innovate and champion new products, programs and CX/UX from development to launch
• Skilled in developing business cases and executing against a strategic product plan
• Skilled in product management and project management
• Skilled in complex and/or technical problem solving, mathematics, and analytics to develop and evaluate options and implement solutions
• Skilled in partner management and relationship-building
• Ability to communicate effectively by listening intently, questioning appropriately, and articulating clearly
• Ability to tell a compelling and relevant story that conveys well thought-out recommendations
• Ability to gain commitment to shared goals with peers, team, external partner and Marketing department
• Ability to demonstrate high emotional intelligence in various situations dealing with both internal and external resources

Education

• Required: High School Diploma or GED

Experience

• Advanced level experience, seasoned and specialized knowledge in:
  • Product management
  • Customer marketing
  • Technical and digital optimization, technical problem solving
  • Digital/online marketing, direct mail, or email marketing

Licensing/Certification

• N/A

Physical Abilities

• Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
• Ability to communicate and interact with others in the English language to meet the demands of the job
• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
• Must be at least 18 years of age
• Must be able to comply with Company attendance standards as described in established guidelines

Pay Transparency

Pay & Benefits:

Competitive market salary from $103,750- $115,300 depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.

Benefits you’ll love: 

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too) 
• Southwest will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings** 
• Potential for annual Profit Sharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit*** 
• Competitive health insurance for you and your eligible dependents (including pets) 
• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment. 
• Explore more Benefits you’ll love: https://careers.southwestair.com/benefits

*Pay amount does not guarantee employment for any particular period of time.

**401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits

***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.

Southwest Airlines is an Equal Opportunity Employer.
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