ABOUT YOU
We are looking for a Regional CMO/Vice President of Marketing, Japan who is strategic, hands-on, and deeply experienced in scaling marketing functions to lead the full marketing agenda for one of Xsolla's most important markets. The best candidate will be someone who thrives in a fast-paced, highly collaborative, and exceptionally dynamic setting and is excited to set the Japan marketing vision, build the team and capabilities to execute it, and personally drive high-impact programs spanning brand, demand generation, industry events, content, and sales enablement.
Strong strategic and executional leadership, executive presence, and stakeholder management skills are essential, along with experience in B2B marketing leadership within technology, video games, platforms, or high-growth environments. The ability to navigate complex, matrixed stakeholder environments — from local Japan leadership to global HQ — while translating global strategy into locally effective, measurable execution will be key to your success in this role.
If you're passionate about shaping how a company is perceived and positioned within a critical market and love building marketing functions from the ground up while driving enterprise adoption and partner-led growth across Japan's gaming ecosystem, we would love to hear from you!
ABOUT US
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
For more information, visit xsolla.com.
Key Responsibilities
- Create and drive the Japan marketing strategy end-to-end — brand, demand generation, field marketing, content, customer marketing, developer marketing, and partner marketing — aligned with global priorities and Japan and regional objectives.
- Build, lead, and mentor the marketing team in Japan, establishing the structure, capabilities, and operating rhythms needed to scale marketing execution as the business grows.
- Build and operate the marketing budget, including planning, allocation, agency/vendor management, and performance measurement and reporting against clear ROI and pipeline metrics.
- Partner closely with the Japan Country Manager, GTM/BD leadership, Product Marketing, Comms, Events, and Global HQ marketing to deliver integrated programs that support enterprise adoption, partner growth, and revenue targets.
- Translate and localize global B2B narratives, product launches, and brand strategy into Japan-relevant campaigns, executive and customer events, customer proof points, and sales enablement materials.
- Serve as the senior Japan voice for marketing internally and externally — bringing market insight, customer and publisher perspective, and local nuance into regional and global leadership discussions, and influencing global strategy where Japan market dynamics diverge.
- Build and maintain executive-level relationships with key Japanese publishers, developers, and industry bodies, elevating Xsolla's visibility and credibility across the Japan gaming ecosystem.
- Represent Xsolla at major global, regional and local video game development industry events and forums, and oversee Xsolla's presence, sponsorships, and thought leadership in the local market.
- Establish and continuously improve marketing operating rhythms in Japan — planning cycles, event execution, vendor/agency management, and reporting cadence with global and regional stakeholders.
Qualifications
- 12+ years of marketing experience, including 7+ years in B2B marketing leadership roles, ideally within technology, video games, platforms, or high-growth environments.
- Proven track record building and leading a marketing function from the ground up, including team building, budget ownership, and cross-functional program delivery in Japan, regional or similarly complex markets.
- Strong understanding of enterprise buying dynamics in Japan and throughout Asia including the role of trust, regulation, partners, executive relationships, and local proof points.
- Demonstrated ability to operate at both strategic and executional levels, comfortable setting vision while remaining hands-on in fast-moving, ambiguous environments.
- Experience leading and influencing in a matrixed organization, working closely with Country/GTM leadership, BD, Partnerships, Product Marketing, Comms, Events, and global HQ marketing.
- Excellent communicator and executive presence, with business-level (or native-level) Japanese and native-level English proficiency, and strong stakeholder management and influence skills across Japan leadership, regional marketing, and global teams.
- Experience managing marketing budgets, agencies, vendors, major industry events, and field/demand generation programs at a country or regional level.
- Strong external network and credibility within the Japan gaming, technology, or platform industry.
Nice to Have
- Experience in video games, fintech, developer platforms, or other highly technical products.
- Familiarity with trust-sensitive enterprise environments and regulated industries.
- Prior experience as a CMO, VP Marketing, or country/regional marketing head with full P&L or budget accountability.
- Existing relationships with major Japanese game publishers, developers, or industry associations.
The duties and responsibilities of this position may evolve over time to support the organization's goals and individual growth. This job description is intended to outline the general nature and level of work being performed and is not intended to be an exhaustive list of all duties, responsibilities, and qualifications required. By submitting your application, you consent to Xsolla conducting background checks, where permitted by law, after the final interview stage. All checks will comply with local regulations, and your information will be handled confidentially.Xsolla takes your privacy seriously and will not sell or externally distribute any personal data received during the hiring process. In accordance with applicable data protection laws including the Act on the Protection of Personal Information (APPI), Xsolla is committed to protecting your personal information and respecting your privacy. For any inquiries related to data privacy, please contact: [email protected]
Explore more opportunities at: https://xsolla.com/careers
Skills Required
- 12+ years of marketing experience
- 7+ years in B2B marketing leadership roles
- Experience in Japan, regional, or similarly complex markets
- Track record building and leading a marketing function from the ground up
- Team building and marketing budget ownership experience
- Experience delivering cross-functional marketing programs
- Understanding of enterprise buying dynamics in Japan and Asia
- Experience operating strategically and executing hands-on in ambiguous environments
- Experience leading and influencing in a matrixed organization
- Experience collaborating with country, go-to-market, business development, partnerships, product marketing, communications, events, and global marketing teams
- Business-level or native-level Japanese proficiency
- Native-level English proficiency
- Strong stakeholder management and influence skills
- Experience managing marketing budgets, agencies, vendors, major industry events, and field or demand generation programs
- Strong external network and credibility within Japan’s gaming, technology, or platform industry
- Video game, fintech, developer platform, or highly technical product experience
- Familiarity with trust-sensitive enterprise environments and regulated industries
- Prior CMO, VP Marketing, or country/regional marketing head experience with full P&L or budget accountability
- Existing relationships with major Japanese game publishers, developers, or industry associations
Xsolla Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Xsolla and has not been reviewed or approved by Xsolla.
-
Fair & Transparent Compensation — Pay is considered fair or good in many cases, with mentions of high salary or being paid well in certain roles and markets. Market-aligned ranges for several U.S. roles indicate base pay is not out of step with peers.
-
Healthcare Strength — Health coverage is described as comprehensive for full-time employees and families, with employer-paid medical, dental, and vision noted in some U.S. postings. Positive remarks on medical coverage appear on dedicated benefits pages.
-
Leave & Time Off Breadth — Flexible or unlimited paid time off is repeatedly highlighted, alongside parental leave and remote or hybrid flexibility. These elements contribute to an overall package that many view as solid.
Xsolla Insights
What We Do
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue. Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
