CMO, Missionforce

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is seeking a visionary and strategic Chief Marketing Officer (CMO) to lead the global marketing organization for Missionforce. This includes branding, product marketing, field marketing, partner marketing, capture marketing, and demand generation. In this role, you will be the architect of the messaging and the growth strategy across the national security and civilian landscape. You will be responsible for translating complex digital transformation initiatives into compelling narratives that resonate with agency leaders, policymakers, and defense contractors.

This leader will be the bridge between our innovative technology stack and the unique, high-stakes requirements of government agencies. You will balance strategic visionary leadership with the tactical "boots-on-the-ground" execution required to support complex capture cycles and mission-critical objectives.

Responsibilities

• Design and execute a marketing strategy that aligns with government fiscal cycles, procurement timelines, and the broader Salesforce mission-driven growth goals.

• Position Missionforce as the undisputed leader in secure, compliant, and transformative government cloud solutions.

• Translate complex technical architectures (GovCloud, AI, Data Cloud) into high-impact narratives that clearly articulate value to both technical and non-technical agency stakeholders and mission owners.

• Develop a content roadmap that positions Salesforce leadership in emerging topics such as cybersecurity resilience, national defense interoperability, and citizen service modernization.

• Lead capture marketing, supporting long-term, high-value bidding processes. Work in lockstep with the sales organization to provide the content, competitive intelligence, and account-based marketing (ABM) support required to win large-scale government contracts.

• Build a sophisticated demand generation engine tailored to the nuances of the public sector, focusing on authority, trust, and proven outcomes rather than transactional velocity.

• Partner with Legal, Policy, and Security teams to ensure all marketing initiatives accurately reflect our security posture (FedRAMP, IL4/5/6, etc.).

• Lead efforts to educate the market on our commitment to data sovereignty, security, and the ethics of AI in government.

• Optimize marketing operations for scalability within a regulated environment.

• Recruit, mentor, and empower a diverse team of marketers, fostering a culture of urgency, precision, and collaboration.

• Manage a complex, multi-year budget, ensuring optimal allocation across disparate government procurement vehicles.

Requirements

• 15+ years of marketing leadership experience targeting the public sector and/or national security. Deep understanding of the federal procurement process, government sales cycles, and the specific needs of civilian and national security agencies.

• Track record of driving growth in highly regulated, slow-to-pivot environments while still maintaining a strong sense of urgency and agility.

• Proven ability to work alongside legal and compliance teams to ensure messaging meets the stringent standards required by government contracts and security frameworks.

• Data-driven approach to marketing, with the ability to measure the impact of long-cycle campaigns and adjust strategies based on shifts in federal priorities.

• Exceptional communication and presentation skills with the ability to influence internal stakeholders and external agency partners.

• Demonstrated success in building, scaling, and mentoring high-performance teams, specifically in complex, matrixed organizations.

• Experience with high-level security clearances (or the ability to obtain/maintain them).

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $379,000 - $448,000 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.