Cluster Director of Marketing & Communications

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2 Locations
In-Office or Remote
Senior level
Travel
The Role
Manages public relations and communications for multiple hotels, developing publicity plans, handling media inquiries, coordinating press visits, and serving as a spokesperson during positive and crisis situations. Provides crisis communications training, executive media coaching, speechwriting, community relations support, and event publicity. Builds relationships with consumer and trade press, manages external PR resources, supports government and customer relations initiatives, and strengthens brand awareness to drive revenue.
Summary Generated by Built In

JOB SUMMARY

Manages all public relations activities for all hotels in the market. Develops and executes a market public relations plan to garner positive publicity, which benefits the group of hotels and the brand. Provides news management services including crisis communications training; crisis media response; and post-event news containment. Works with the local Marriott Business Council to develop meaningful community relations activities.Supports key Business Council government and customer relations initiatives, as needed. Builds relationships with all key local consumer and national trade press members. Responds to all media inquiries promptly, and coordinates individual and group media visits.


CANDIDATE PROFILE 


Education and Experience

• 4-year degree from an accredited university in Journalism, Communications, English, or related major; 5 years experience in public relations, communications, or related professional area.


CORE WORK ACTIVITIES

Developing and Coordinating Communication Efforts

• Manages all public relations activities for all hotels in the market.

• Develops and executes the market public relations plan to garner positive publicity, which benefits the group of hotels and the brand.

• Serves as hotel spokesperson; represents hotels during positive publicity and crisis communications situations.

• Pitches story ideas for editorial placement in consumer print press (including business, workplace, travel, food, lifestyle, and entertainment), trade print press (including hotel, meetings, food and real estate), local television and local radio outlets.

• Provides crisis communications training for executive committee members and all managers, as well as 24/7 crisis communications response for all hotels.

• Provides news management services including crisis communications training; crisis media response; and post-event news containment.

• Works with the local Marriott Business Council to develop meaningful community relations activities.


Building Brand and Property Awareness to Drive Revenue

• Prepares senior executives for media situations; creates executive briefing packets, key speaking points, Q&As, and offers coaching on interview techniques.

• Serves as writing resource for executive speeches, customer letters re: sensitive issues, and advertorial marketing copy, as needed.

• Develops and manages publicity generating special events, such as groundbreakings and grand openings.

• Identifies, hires and manages outside PR resources, as business needs dictate.

• Manages media during executive interviews, including jumping in to curtail inappropriate lines of questioning, deflecting questions that are too micro in nature; offering to provide PR follow-up on facts and figures; and if required, terminating interviews that get off track.


Building Successful Relationships

• Builds relationships with all key local consumer and national trade press members.

• Responds to all media inquiries promptly, and coordinates individual and group media visits.

• Interfaces with MI Corporate Communications executives, regional executives, hotel executives, managers and associates.

• Supports key Business Council government and customer relations initiatives, as needed.



 

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

About the TeamAt more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. Attracting the world’s top hospitality professionals who curate lifelong memories, we believe that everyone succeeds when they are empowered to be creative, thoughtful and compassionate.
 
Every day, we set the standard for rare and special luxury service the world over and pride ourselves on delivering excellence in the care and comfort of our guests.
 
Your role will be to ensure that the “Gold Standards” of The Ritz-Carlton are delivered graciously and thoughtfully every day. The Gold Standards are the foundation of The Ritz-Carlton and are what guides us each day to be better than the next. It is this foundation and our belief that our culture drives success by which The Ritz Carlton has earned the reputation as a global brand leader in luxury hospitality. As part of our team, you will learn and exemplify the Gold Standards, such as our Employee Promise, Credo and our Service Values. And our promise to you is that we offer the chance to be proud of the work you do and who you work with.
 
In joining The Ritz-Carlton, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Skills Required

  • Four-year degree from an accredited university in Journalism, Communications, English, or a related major
  • Five years of experience in public relations, communications, or a related professional area

Marriott International  Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Marriott International  and has not been reviewed or approved by Marriott International .

  • Retirement Support Retirement programs include a 401(k) with a company match and related financial wellness resources seen as competitive. This support is complemented by savings tools that reinforce long-term financial security.
  • Healthcare Strength Health coverage offers flexible medical plans, disability and life insurance, and access to mental health and wellness resources. Short-term disability and basic life coverage are described as included for many full-time hourly roles.
  • Wellbeing & Lifestyle Benefits Travel and lifestyle perks include substantial hotel, food and beverage, spa, retail, and golf discounts for employees and families. Additional programs like tuition assistance and wellness initiatives reinforce non-cash value.

Marriott International  Insights

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The Company
HQ: Bethesda, MD
185,619 Employees

What We Do

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,500 properties in 30 leading hotel brands spanning 132 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

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