The Role
The Client Strategist supports Direct Ad Sales teams by managing pre- and post-sale responsibilities, creating media plans, and ensuring client satisfaction.
Summary Generated by Built In
The Opportunity:
The Client Strategist (CS) at CNET Group is a dynamic and versatile role, supporting our Direct Ad Sales teams. The CS bridges pre- and post-sale responsibilities for assigned Account Executives, ensuring a seamless and exceptional client experience from proposal development through campaign execution and performance optimization. This role combines strategic planning, campaign management, and client relationship building to deliver best-in-class results and drive business growth.
Are you passionate about building relationships and driving results? Do you thrive in a fast-paced environment where collaboration and innovation are key to success? If you’re a strategic thinker with a knack for identifying opportunities, we want to hear from you! As a Client Strategist for CNET Group, you’ll be responsible for supporting partnerships and contributing to our overall growth Strategy.
Key Responsibilities:
- Pre-Sale Support:
- Collaborate with Account Executives and cross-functional teams, including marketing, research, yield and product to create compelling, strategic media plans that that are both competitive in market and maintain a healthy program margin for the business
- Recommend and revise ad placements and content channels based on campaign objectives and budget requirements, ensuring timely delivery of RFP responses.
- Build a high volume of RFP specific proposals, in both internal and external templates.
- Serve as the main internal communication point during the plan creation process, managing deadlines and resources effectively.
- Conduct research on user data, audience metrics, and market/category trends to inform media recommendations.
- Post-Sale Campaign Management:
- Act as the primary contact for sold campaigns, managing implementation, optimization, and reporting.
- Ensure proper set up of media plans within the order management system, using the correct products to streamline execution with Ad Operations.
- Lead client touchpoints to communicate campaign performance, deliver actionable recommendations, and ensure success.
- Retains client base through exemplary service and positive ROI for the client.
- Coordinate with creative teams to develop and approve ad copy, artwork, and proofs for seamless execution.
- Identify upsell and renewal opportunities, collaborating with Account Executives to present them to clients.
- Cultivate and maintain relationships with key stakeholders across internal teams and client organizations.
- Stay informed of clients’ marketing strategies, objectives, and ROI expectations to provide tailored solutions.
Job Qualifications:
- Minimum 2+ years in media planning, advertising, or marketing roles with a focus on customer engagement and campaign management.
- Strong communication and presentation skills, with the ability to tailor messages to varied audiences.
- Proficiency in Excel, PowerPoint, and analytics tools; familiarity with Salesforce is a plus.
- Proven ability to manage projects in a fast-paced, dynamic environment.
- Bachelor’s degree in Marketing, Advertising, Communications, or related fields strongly preferred.
- Self-starter with curiosity and passion for improving customer experiences.
- Highly detail-oriented and organized, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Analytical mindset to identify trends and influence decisions using data.
- Solutions-oriented with a drive for innovation and advancement in media sales.
About CNET Group:
CNET Group (part of Ziff Davis) represents a growing portfolio of trusted digital media brands—including CNET, PCMag, Mashable, Lifehacker, and ZDNet—specializing in tech reviews, news, and advice. Reaching over 81 million monthly users, we help consumers navigate, purchase, and enjoy technology through expert analysis and in-depth reporting. Our content empowers the world to use tech for personal development in all areas of life, and we seamlessly guide our readers toward the products and services that make their lives better.
About Ziff Davis:
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits:
CNET Group offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then CNET Group is the place for you.
Compensation Range:
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The salary compensation for this role is $65,000 to $80,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
#CNETGroup
Skills Required
- Minimum 2+ years in media planning, advertising, or marketing roles
- Strong communication and presentation skills
- Proficiency in Excel, PowerPoint, and analytics tools; familiarity with Salesforce is a plus
- Bachelor's degree in Marketing, Advertising, Communications, or related fields strongly preferred
Ziff Davis Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ziff Davis and has not been reviewed or approved by Ziff Davis.
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Healthcare Strength — Employer covers a substantial portion of medical costs and offers multiple plan choices with supportive features such as HSA options, low-deductible access points, and telemedicine. Wellbeing resources and mental health support further reinforce the overall healthcare offering.
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Parental & Family Support — Generous paid parental leave for birth and non-birth parents is complemented by family‑planning support and practical assistance like medical travel and related logistics. Additional caregiving leave and adoption assistance are also described.
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Leave & Time Off Breadth — Flexible Time Off in several regions and dedicated Volunteer Time Off indicate a broad approach to rest and community engagement. Company holidays and paid sick time add to overall time‑off flexibility.
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The Company
What We Do
Ziff Davis (Nasdaq: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, entertainment, shopping, health, cybersecurity, and martech.
