Chapter Lead, Salesforce

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

We are seeking a highly skilled and strategic Salesforce Chapter Lead to spearhead our digital marketing automation efforts. In this role, you will act as the technical subject matter expert and people leader, driving the design, implementation, and optimization of complex multi-channel customer journeys. You will lead a team of specialists to deliver high-impact personalization strategies that bridge the gap between marketing objectives and technical execution.

• Team Leadership & Mentorship: Lead and develop a team of SFMC specialists. Foster a culture of continuous learning, ensuring the team stays current with Salesforce releases and industry best practices.

• Stakeholder Management: Act as a liaison between Marketing, IT, and Analytics teams. Translate business requirements into technical specifications, assess efforts and delivery timelines based on priority and capacity.

• Hands-on Development: Serve as the final point of escalation for technical challenges. Write and review advanced AMPscript, SSJS (Server-Side JavaScript), and SQL to power dynamic content and sophisticated audience segmentation.

  • Solution Design: Support end-to-end solutions within SFMC, including data schema design, API integrations, and advanced automation workflows. 

  • Journey Strategy: Architect complex, multi-touch customer journeys using Journey Builder, ensuring seamless integration across Email, SMS, Push, and Advertising Studio.

• Operational Excellence: Define and implement standard operating procedures (SOPs) for campaign deployment, QA processes, and A/B testing frameworks to ensure zero-error execution.

• SFMC Expertise: Deep hands-on experience with Email Studio, Automation Studio, Journey Builder, Content Builder, and Audience Builder.

• Technical Proficiency: Expert-level knowledge of SQL (for data views and segmentation) and AMPscript (for advanced personalization). Experience with SSJS and HTML/CSS for email is highly preferred.

• Strategic Thinking: Proven ability to design lifecycle marketing programs (acquisition, onboarding, retention, and win-back).

• Leadership: Experience managing direct reports or leading project workstreams in an agile environment.

• Education: Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field.

• Experience: 5+ years of experience in Salesforce Marketing Cloud, with at least 1-2 years in a leadership or senior-level capacity. Experience in Telecommunications and Agile organizations is a plus (asset). 

• Certifications (asset) :  

  • Salesforce Certified Marketing Cloud Consultant 

  • Salesforce Certified Marketing Cloud Developer

  • Salesforce Certified Marketing Cloud Administrator

You'll benefit from

• Flexibility: We believe that what you do matters. At work and at home.

• Fun: Our work matters, to us and to others; it’s noticed and appreciated. It makes each day brighter.

• Rewarding compensation: Let’s be honest, everyone likes to earn a good salary. We offer attractive wages, along with an excellent corporate culture.

• Benefits: We have what you need.

• Career advancement: Join us, and we’ll provide you with the tools you need to achieve your career goals!

• Technology: Are you a technology buff? Excellent, we are too. Here, you will manage, influence, play, create, fix, and shape the industry

#LI-KN1

#LI-Hybrid

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at [email protected]