Channel Sales Manager

Posted 2 Days Ago
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Lagos, Lagos Island, Lagos, NGA
In-Office
Senior level
Information Technology • Professional Services • Consulting
The Role
Develop and execute channel sales strategy; identify, onboard, and manage partners; design incentives; drive partner-enabled revenue; provide enablement, training, marketing support; monitor performance, report forecasts, and ensure compliance; gather market intelligence and relay product/service feedback to internal teams.
Summary Generated by Built In

Channel Strategy and Development

·       Develop and execute a comprehensive channel sales strategy aligned with the company's overall business objectives.

·       Identify, onboard, and manage channel partners, ensuring alignment with the company's market goals.

·       Design and implement partner incentive programs to drive sales performance.

 

Relationship Management

·       Build and maintain strong, long-term relationships with channel partners.

·       Act as the primary point of contact for all partner-related inquiries and issues, ensuring timely resolution.

·       Facilitate regular business reviews with partners to assess performance and identify growth opportunities.

 

Sales Target Achievement

·       Collaborate with channel partners to meet or exceed sales targets.

·       Monitor and report on channel sales performance, providing insights and recommendations for improvement.

·       Coordinate with the internal sales team to manage joint opportunities and ensure seamless execution.

 

Partner Enablement and Training

·       Develop and deliver training programs for channel partners on product knowledge, sales techniques, and value propositions.

·       Provide marketing and technical support to enhance partner capability and effectiveness.

·       Collaborate with the marketing team to create co-branded campaigns and promotional activities.

 

Market Intelligence

·       Analyze market trends, competitive landscape, and customer needs to refine channel strategies.

·       Provide feedback to internal teams on product development and service improvements based on partner and customer insights.

 

Compliance and Reporting

·       Ensure all channel activities comply with the company's policies, industry standards, and regulatory requirements.

·       Prepare and present detailed reports on channel sales performance, forecasts, and pipeline activities to senior leadership.



Requirements

·       Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.

·       MBA or equivalent postgraduate qualification is an advantage.

·       Minimum of 7–10 years of experience in sales, with at least 3 years in channel or partner sales management, preferably in the business technology solutions industry.

·       Proven track record of achieving sales targets and managing high-performing channel relationships.

·       Experience in multi-industry client engagement is highly desirable.



Skills Required

  • Bachelor's degree in Business Administration, Marketing, Sales, or related field
  • MBA or equivalent postgraduate qualification
  • Minimum 7-10 years of experience in sales
  • At least 3 years in channel or partner sales management
  • Proven track record of achieving sales targets and managing high-performing channel relationships
  • Experience in the business technology solutions industry (preferred)
  • Experience in multi-industry client engagement
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The Company
30 Employees

What We Do

Avetium Consult, now operating as Avetium Technologies, is a Nigerian business technology and business-process-outsourcing company. It helps organizations streamline operations, optimize processes, and improve productivity through enterprise applications, IT infrastructure, cloud services, cybersecurity, customer-management solutions, and managed operational support. The company serves startups, SMEs, large enterprises, and public- and private-sector organizations across Nigeria and the wider African market, with measurable business results.

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