Channel Marketing Manager

Channel Marketing Manager

Canopy, South Jordan

About Us

Canopy is a fast-growing SaaS company in South Jordan, Utah building simple, efficient software for accounting firms. We are looking to revolutionize the accounting space with modern, user-friendly software for a neglected industry. Our goal is to help our clients unlock the firm they’ve always wanted with our Practice Management Suite. We place strong emphasis on delighting our customers, spotting and solving problems, and being good people along the way.  Click here to see why our clients love Canopy. Interested in learning more about Canopy & the industry? Check out our blog here where you can find great information on our product features, industry news, practice management, and more!

The Opportunity 

We’re looking for a strategic, relationship-oriented Channel Marketing Manager to lead and expand our partner and referral ecosystem. This role is ideal for a marketer who enjoys building and scaling programs that deliver real revenue impact—from affiliate marketing and customer referrals to co-branded campaigns and joint initiatives with strategic partners.

You’ll work closely with our Demand Gen, Content, Product Marketing and Sales teams to develop scalable, repeatable partner programs and drive pipeline across the channel. As Canopy continues to grow within the accounting profession, you’ll help us deepen our presence by cultivating key industry relationships and creating value-aligned marketing plays with influential partners.

What  you’ll do:

• Lead Canopy’s customer referral and affiliate marketing programs, including promotion, partner onboarding, and incentive structure.
• Develop program content and workflows to drive partner engagement and referral volume.
• Monitor performance metrics and optimize the partner funnel based on data-driven insights.
• Plan and execute joint marketing campaigns with key partners—including webinars, email, social promotions, and content collaborations.
• Lead partner education and advocacy efforts- keeping them updated on the latest and greatest Canopy product functionality, campaigns, and initiatives.
• Manage timelines, assets, approvals, and execution for paid and co-marketing efforts.
• Own the strategy for co-branded content and ensure all campaigns align with brand voice and goals.
• Build and maintain relationships with industry influencers, consultants, and associations to identify new partner opportunities.
• Stay ahead of accounting industry trends and partner ecosystem developments to inform marketing strategy.
• Represent Canopy in partner-facing meetings, events, and strategic planning discussions.
• Coordinate with Event Marketing team on event strategy and participation.
• Create and maintain partner toolkits, pitch decks, and campaign resources that make it easy for partners to market Canopy.
• Collaborate with internal teams (Sales, Product Marketing, Customer Success) to ensure partners have what they need to succeed.
• Deliver regular partner updates and communications that highlight new offerings, promotions, and results.
• *This role will involve some travel.

The skills you’ll need:

• 7+ years in B2B marketing, ideally including channel, partner, or affiliate marketing.
• Accounting or fintech industry experience is a plus! If you have spent less than 7 years in B2B marketing but have a strong background in the accounting profession, we still encourage you to apply!
• Experience successfully managing referral, affiliate, or ambassador programs.
• Demonstrated success running co-marketing campaigns that drive measurable pipeline or revenue.
• Strong relationship-building and communication skills.
• Excellent project management skills with the ability to balance multiple partner campaigns simultaneously while ensuring that we hit all deadlines for relevant projects.
• Comfortable working in a cross-functional, fast-paced SaaS environment.
• Data-oriented mindset—you know how to track, evaluate, and optimize campaign and program performance.

We know many women do not apply for a job if they don't perfectly fit the description. We want you to apply anyway.

Why You Want to Work Here:

🌴 Flexible Paid Time Off - that you’re actually encouraged to use plus 10 company holidays! 

❤️‍🩹 Health Benefits - including Medical, Dental, and Vision and an HSA Match. Canopy covers Medical premiums at 100% for Employees only.

💰 401(k) - we match 100% up to 3% of your contribution. Eligibility is immediate with 100% vesting.

🧠 Mental Health -  all employees have access to Impact Suite & to our Employee Assistance Program (EAP).

👶 Paid New Parent Leave & Birthing Parent Leave - so you’re able to care for your little ones.

➕ Supplemental Benefits - including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.

🌟 Nectar - our peer-to-peer recognition program to help our employees recognize the amazing work being done by other Canopians!

🥳 Company Events - including monthly company-wide meetings, summer parties, and more.

💡 ERG Committees - drive initiatives around education, community outreach, recruiting, and onboarding, fostering an inclusive workplace and diverse employee engagement.

☕ Fully-stocked kitchen - Keto? Vegan? Flexitarian? Mandalorian? We’ve got you covered. 

Our Values:

We approach our work every day with a few things in mind:

🔑 Own - we own this place! We focus on outcomes, holding ourselves & each other accountable.

🏆 Win - we win by delighting our customers with the very best products and services.

👍 Do Good - we work hard to be good people!

💡 Embrace Curiosity & Candor - we approach everything with curiosity & we understand that candor is kindness and give the gift of feedback.

To learn more about us & our values, click here.

Interviewing @ Canopy:

We know application processes can be a little stressful. Here are the stages of a typical interview process at Canopy:

• Once your application is received, we will review it and get back to you if we feel like it’s a mutual fit! 
• 20 minute phone call with the People Team.
• 45-60 minute video or in-person interview with the Hiring Manager.
• 1-3 rounds of interviews depending on the role.
• Final Interview.

Interview processes can vary depending on the role. The People Team will give you a role specific overview of the process during your first phone call. 

Remember: This is your interview too! We know candidates are evaluating us just as much as we are them. We encourage you to bring questions to each of your interviews—our hiring teams will always make sure to save time for questions at the end! 

Canopy is an equal opportunity employer. Canopy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.