The Channel Manager is responsible for identifying, developing, and managing strategic partnerships to drive indirect sales revenue and market expansion. You will serve as the primary liaison between the organization and its corporate partners, ensuring they are equipped, motivated, and aligned with our corporate growth objective.
Preferred Qualifications- Relationship Management: Build and maintain long-term relationships with key stakeholders at partner organizations to ensure our brand remains "top of mind."
- Revenue & Growth: Develop and execute channel sales strategies to meet or exceed quarterly and annual revenue targets.
- Sales Enablement: Provide partners with the necessary tools, marketing collateral, sales access and product training to effectively sell our solutions.
- Performance Tracking: Monitor partner performance using KPIs such as pipeline growth, conversion rates, and activity. Conduct regular Quarterly Business Reviews (QBRs).
- Market Intelligence & Expansion: Stay updated on industry trends and competitor channel activities to provide actionable feedback to the internal sales, product and marketing teams.
- Governance: Ensure partner compliance with Brady pricing, sales, and marketing expectations and agreements.
- Contract Management: Become the subject matter expert for all complex contract and program agreements; lead negotiation for any changes and updates.
- Cross Functional Partnership: Work closely with marketing and product management teams to build, or maintain, a leadership position within assigned partner portfolios.
- Transparency: Regularly present to sales and general management regarding status of assigned channel accounts.
- New Product/Channel Development Support: Identify targeted distribution partners for new product introductions and oversee execution of distributor adoption. In some cases identify and onboard new distributors to expand market share.
Skills Required
- Build and maintain long-term relationships with stakeholders at partner organizations
- Develop and execute channel sales strategies to meet revenue targets
- Provide partners with sales tools, marketing collateral, sales access, and product training
- Monitor partner performance using pipeline, conversion, and activity KPIs
- Conduct regular Quarterly Business Reviews
- Analyze industry trends and competitor channel activity
- Ensure partner compliance with pricing, sales, marketing, and agreement requirements
- Manage and negotiate complex contracts and program agreements
- Collaborate with marketing and product management teams
- Present channel account status to sales and general management
- Identify distribution partners and support new product channel launches
- Onboard new distributors to expand market share
Brady Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brady Corporation and has not been reviewed or approved by Brady Corporation.
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Healthcare Strength — U.S. employees receive comprehensive medical, dental, and vision coverage starting on Day One, alongside wellness resources and an Employee Assistance Program. Materials also indicate access to mental and behavioral health support.
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Retirement Support — A matched 401(k) plan is provided in the U.S., with formal plan structures and vesting confirmed in company materials and filings. This indicates consistent, programmatic retirement support rather than ad hoc contributions.
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Parental & Family Support — Paid parental leave is offered, together with family‑building benefits such as fertility coverage and adoption and surrogacy assistance. Scholarship programs and matching gifts further extend family and community support.
Brady Corporation Insights
What We Do
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
