Senior Marketing Analyst

Company Overview

At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.

Department OverviewThe Channel Field Marketing Team is responsible for developing and executing channel marketing programs and tactics to drive demand generation with end users, sales enablement, and brand positioning. The team oversees all regional marketing strategies, development programs, and campaigns, including digital, content generation, thought leadership initiatives, account-based marketing, customer experiences, events, and marketing analytics.
Job Description

• Lead marketing activities in the region or for assigned account managers, responsible for developing and implementing the channel field marketing plan in the territory, aligned with the sales team’s priorities.

• Own and develop the relationship with the local sales team to ensure alignment and execution of the marketing plan, and work closely with them to generate an incremental sales pipeline for existing and new products and services.

• Manage and distribute the territory budget according to the plan.

• Use demand-generation tools, resources, and agencies for campaigns, programs, and reporting.

• Work closely with the digital campaign team to create integrated programs and demand-generation campaigns aligned with sales priorities and new product launches.

• Adapt regional content for local use (as needed).

• Develop customer case studies to promote portfolio benefits to customers.

• Plan, develop, and track events including trade shows, conferences, anniversaries, industry events, technology days, etc.

• Develop programs and incentives to increase engagement and loyalty among distributors and partners.

• Support to our local distributors and partners, resellers with marketing programs and initiatives that grow sales and provide positive ROI.

• Plan, review, and approve partner use of co-op funds.

• Collaborate with other Marketing team members (i.e., Customer Insights, Digital Campaigns Marketing, and Lead Management) on priorities and trends in the territory.

• Study and understand legal/regulatory, economic, and any other environmental factor(s) affecting customers in the territory. 

• Understand the local competitive landscape and position Motorola Solutions to compete with other brands.

• Own the relationship with local vendors/associations/conferences.

• Elevate the most important/relevant info to be communicated to senior leadership.

• Look for commonalities in field marketing processes, activities, and related areas to leverage best practices across territories.

• Support the global team in reviewing catalogs, brochures, spec sheets, presentations, and other resources for Portuguese LACR translations.

• Work as a ‘Solving for Safer’ brand and narrative ambassador in the LACR region, ensuring the proper usage of wording and visual resources according to the guidelines.

Basic Requirements

• Professional in Marketing or related fields with at least 4 years of B2B field marketing experience, preferably in the technology industry and channel  marketing

• Must be self-starting and self-driven, and demonstrate problem-solving skills

• Ability to work cross-functionally to deliver the best results

• Extensive knowledge to drive marketing strategic planning and tactical execution. 

• Business and marketing plan development skills, including the definition of objectives, tactics, time schedules, budgets, responsibilities, analytics, and measurements

• Strong communication and presentation skills (written and oral)

• Highly organized and proficient at managing multiple projects simultaneously

• You are metric-driven and can draw insight from complex marketing data

• Marketing degree or similar required

• A postgraduate degree or a master's is a plus

• Travel Requirements - Under 25%

• Languages:

  • Portuguese: Native

  • English and Spanish level: Advanced 

#LI-WC1

Travel RequirementsNone
Relocation ProvidedNone
Position TypeExperienced

Referral Payment PlanYes

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic. 

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.