Senior Marketing Operations Analyst

Posted 5 Days Ago
Be an Early Applicant
São Paulo, BRA
In-Office
Senior level
Fintech • Software
Sovos enables businesses to report their tax and regulatory obligations to the government.
The Role
Own end-to-end campaign execution in Marketo Engage, build workflows, emails, landing pages and nurture programs, ensure Salesforce integrations and lead routing, maintain templates and data quality, troubleshoot sync/data issues, and partner with global marketing stakeholders to prioritize and deliver scalable campaign solutions.
Summary Generated by Built In
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Senior Marketing Operations Analyst

Corporate Marketing/Enablement·Full-Time·Brazil

Build your future with Sovos.

If you're seeking a career where innovation meets impact, you've come to the right place. As a global leader, Sovos is transforming tax compliance from a business requirement to a force for growth while revolutionizing how businesses navigate the ever-changing regulatory landscape.

At Sovos, we're dedicated to more than just solving compliance challenges -- we're committed to making a positive and lasting difference in everything we do. Our teams operate on the modern edge of digital technology, working not only to solve complex business challenges but also to enrich our personal, professional, and local communities.

Our purpose-built systems provide the tools you need to thrive in a world where governments demand increased visibility, faster reporting and greater control over business processes. Excited about the possibilities? So are we!

Don't worry if you don't check all the boxes -- apply anyway! We're focused on hiring the right people, not just the "right" resume. It's not about what you've done elsewhere; it's all about what you're capable of doing here.

The Role

At Sovos, we're building a best-in-class marketing engine that drives growth across global markets. We're looking for a Senior Marketing Operations Analyst to own campaign execution in Marketo Engage — someone who brings precision, structure, and collaboration to every build. This role is critical to ensuring our marketing and sales teams work in sync, delivering campaigns that perform and scale.

More specifically, you will:

  • Build, launch, and manage end-to-end marketing campaigns in Marketo, ensuring accuracy, timely delivery, and alignment with marketing and sales objectives.
  • Configure campaign workflows, smart lists, emails, and automation flows to support diverse marketing initiatives, leveraging AI tools to optimize performance and efficiency.
  • Ensure campaigns are integrated with Salesforce and aligned with lead lifecycle processes, routing rules, and data flows for accurate lead management and seamless handoff to sales.
  • Create and maintain standardized templates and best practices for campaigns, webinars, and nurture programs to drive consistency and scalability.
  • Troubleshoot and resolve issues related to campaign setup, system sync, and data inconsistencies, maintaining data quality and governance standards across all programs.
  • Partner with marketing stakeholders to understand requirements, prioritize requests, and deliver campaign solutions that meet business needs in a fast-paced environment.

What We're Looking For

  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
  • Marketo Certified Professional with 3+ years of experience in Marketing Operations, including expertise in email campaigns, landing pages, engagement programs, events, webinars, and A/B testing.
  • Strong understanding of program build best practices, including token usage, UTM tracking, and program templates, with comfort using AI-assisted workflows to enhance campaign development.
  • Strong working knowledge of Salesforce and marketing technology integrations to support seamless data flow and lead management.
  • Excellent attention to detail and ability to manage multiple priorities in a fast-paced, global marketing environment.
  • Strong communication and collaboration skills, with experience working across global marketing teams and fluency in English (written and spoken).

The Process

We believe in a transparent and comprehensive hiring process. Here's what you might expect:

1

Pre-Employment Assessment

Regionally specific assessments we use to mitigate bias and give every applicant a fair shot.

2

Video Interview

A chance to meet as many qualified applicants as possible and get to know you beyond your resume.

3

Meeting with a Recruiter

A conversation to talk through the role, your experience, and your goals.

4

Live Interviews with the Hiring Team

Meet the people you'll work with and dig into the day-to-day of the role.

Life at Sovos

The tools to enhance your life - because we want you to enjoy your life outside of work and inside!

  • Bi-Weekly Meeting Free Days
  • Mentoring Programs
  • Access to Continuous Learning and Development
  • Language Learning Support
  • AI Tools and Technology from Day 1
  • Global Employee Recognition Platform and Programs
  • Global Parental Leave Policy
  • Comprehensive Medical and Dental Plan
  • Life Insurance
  • Meal/Food Card
  • Wellness Platform
  • Childcare Reimbursement Benefit
Equal Opportunity Employer
Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees. We do not discriminate against race, color, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law. At Sovos, all employees are encouraged to bring their whole selves to work.
Company Background

Sovos is a global provider of tax, compliance and trust solutions and services that enable businesses to navigate an increasingly regulated world with true confidence. Purpose-built for always-on compliance capabilities, our scalable IT-driven solutions meet the demands of an evolving and complex global regulatory landscape. Sovos' cloud-based software platform provides an unparalleled level of integration with business applications and government compliance processes.

More than 100,000 customers in 100+ countries -- including half the Fortune 500 -- trust Sovos for their compliance needs. Sovos annually processes more than three billion transactions across 19,000 global tax jurisdictions. Bolstered by a robust partner program more than 400 strong, Sovos brings to bear an unrivaled global network for companies across industries and geographies. Founded in 1979, Sovos has operations across the Americas and Europe, and is owned by Hg and TA Associates. For more information visit www.sovos.com and follow us on LinkedIn and Twitter.

Ready to make your move?

We'd love to hear from you. Use the Apply button at the top of this page to submit your application.

SOVOS © Sovos 2026. All rights reserved.

Skills Required

  • Marketo Certified Professional with 3+ years of Marketing Operations experience
  • Experience building email campaigns, landing pages, engagement programs, events, webinars, and A/B testing
  • Strong working knowledge of Salesforce and marketing technology integrations
  • Bachelor's degree in Marketing, Business, Communications, or equivalent experience
  • Strong understanding of program build best practices including token usage, UTM tracking, and program templates
  • Comfort using AI-assisted workflows and AI tools to optimize campaign development
  • Excellent attention to detail and ability to manage multiple priorities in a fast-paced, global environment
  • Strong communication and collaboration skills; fluency in English (written and spoken)

Sovos Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sovos and has not been reviewed or approved by Sovos.

  • Leave & Time Off Breadth Flexible or unlimited time off is broadly offered and stands out as a strong aspect of the package. While usage may depend on workload and manager norms, the breadth of the policy is clear.
  • Parental & Family Support Parental leave is included, with examples of extended maternity and multi‑week leave for other parents. This support complements wider family‑oriented resources.
  • Wellbeing & Lifestyle Benefits Wellness resources, donation matching, volunteer time off, recognition programs, and structured development/mentorship are part of a broad offering. Remote/flexible work options and community perks further bolster everyday wellbeing.

Sovos Insights

Am I A Good Fit?
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The Company
HQ: Atlanta, GA
2,700 Employees
Year Founded: 2015

What We Do

Sovos provides businesses with the confidence needed to navigate an increasingly regulated world. Offering a modern, IT driven response to compliance, Sovos’ solutions are scalable, reliable and secure and provide a great user experience. Sovos has more than 100,000 customers, including half the Fortune 500, as well as businesses of every size operating in more than 70 countries. The company’s cloud-based solutions integrate with a wide variety of business applications and government compliance processes. Sovos has employees throughout the Americas and Europe and is owned by Hg and TA Associates.

Why Work With Us

We are dedicated to being a place where people truly enjoy being. We promote internally and offer a variety of development programs internally. Tax and the regulatory compliance space is also an incredibly stable industry! It changes a lot (because, tax!) but it is never going away. It is always something businesses will have to do!

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