Channel Director

Most channel leaders inherit a network. You'll help build one.

LionsBot is moving fast, earning trust, and building a dealer network that will define our position on the continent for the next decade. We've made early progress. But progress isn't enough. We need the dealers we've signed to perform, and we need the right dealers in markets where we're still dark.

This is not a steady-state role. It's a builder's role — with the accountability of a fixer baked in from day one.

• Own the commercial output of the dealer network across Europe — tracking sell-through, market coverage, and revenue contribution by partner

• Build and maintain a live performance dashboard for every dealer: pipeline activity, order cadence, training completion, and competitive engagement signals

• Identify underperformers early — within the first signs of stall, not after a quarter of missed targets — and intervene with a structured recovery plan within 2 weeks

• Drive of underperforming dealers to recovery through hands-on support, joint business planning, and where necessary, a frank conversation about fit

• Where recovery isn't viable, manage exits professionally and lead replacement dealer recruitment without revenue gap

• Achieve retention across the active dealer network; zero defections among top revenue contributors

• Establish personal, trusted relationships with senior contacts at every key dealer — not just the day-to-day rep, but the owner, the MD, the person who decides which brand gets pushed

• Maintain a rolling at-risk register: dealers showing reduced engagement, competitor flirtation, staff changes, or slipping order patterns — flagged and actioned before they become a crisis

• Make field visits the default, not the exception; get in front of at-risk dealers in person, not over email

• Serve as the single point of escalation for all dealer disputes across Europe — pricing disagreements, territory conflicts, delivery failures, margin complaints

• Resolve all open disputes within 30 days; create precedent-setting frameworks so the same issue doesn't resurface across markets

• Act as a credible, fair broker — dealers should feel heard, not managed; internal stakeholders should feel protected, not overruled

• Feed dispute patterns back into product, supply chain, and commercial policy to fix root causes, not just symptoms

• Build the first real-time view of dealer network health the business has ever had — engagement scores, competitive threat levels, performance trajectories, and succession risks

• Develop an early warning system: behavioural signals (quieter comms, slower reorders, staff turnover) translated into concrete risk ratings and action triggers

• Report monthly to the European leadership team with a clear, honest read of network health — no vanity metrics, no sugar-coating

• Map white-space: identify geographies and segments where network coverage is thin and recommend targeted dealer recruitment

• Own the onboarding experience for all new dealers — setting expectations, delivering training, embedding the commercial relationship from day one

• Build a dealer enablement toolkit: sales materials, product training, competitive battle cards, and ROI calculators that make it easier for dealers to sell our products over alternatives

• Run quarterly business reviews with top-tier dealers — jointly setting targets, reviewing performance, and reinforcing the value of the partnership

• 10+ years in the European professional cleaning or FM equipment industry — at a manufacturer, distributor, or dealer

• Personal relationships at 20+ dealers across at least two of the following regions: DACH, Nordics, UK, Benelux. Not LinkedIn connections — people who know you and trust you

• Proven track record of recovering underperforming dealer relationships — not just flagging problems, but rolling up your sleeves and fixing them

• Multilingual: English plus German or a Nordic language at a professional level; additional languages a genuine advantage

• Analytically credible: can build and own a performance tracking framework, interpret trends, and translate data into action — not dependent on a BI team to tell you what's happening

• Commercially sharp: understands dealer economics, margin dynamics, and what it takes for a dealer to prioritise your brand over a competitor's

• Culturally fluent: operates comfortably across DACH directness, Nordic consensus culture, and UK commercial pragmatism without losing authenticity