Job Description
WHAT YOU’LL DO
As our Celebrity & Influencer Specialist, you will develop and execute global strategies that align with our Brand PR strategy, goals, and main KPIs. You will also build strategies for regional execution and implementation. By managing relationships with talents, influencers, and agencies, tracking performance, and collaborating with cross-functional teams, you will ensure activations resonate with target audiences, deliver high engagement, and reflect brand values.
→ Build and develop long-term ambassadors for H&M, nurture global relations (celebrities, influencers, stylists, etc.), lead ambassador programs, and represent the H&M Brand.
→ Create talent strategy and manage talent services for PR-led campaigns and events. Plan and lead dressing appointments, handle logistics, and ensure smooth collaboration between talent and the brand.
→ Develop and execute influencer strategies (paid and organic) for PR-led campaigns and events. Manage end-to-end influencer activation, ensuring quality content to drive strong engagement and fashion liking.
→ Develop strategies and create master lists for securing celebrity & influencer event attendance, lead negotiations and contracts, handle budget allocations, manage talent fittings, and ensure VIP accommodations and transportation are arranged. Host talent at event, secure photo opportunities, social media deliverables.
→ Coordination and logistics with samples connected to celebrity & influencer activities, global events, global gifting etc.
→ Collect and provide results on main KPIs such as reach and engagement to analyze and improve brand and PR objectives.
→ Work cross-functionally, including with influencer marketing, social media, and regional teams, to ensure cohesive campaign integration and successful activations.
→ Responsible for budget and cost management related to talent and influencer partnerships, activations, and hospitality services. Manage invoices and payments according to due dates.
→ Seek out new opportunities, stay updated on industry trends, and drive innovative approaches to talent and influencer partnerships with a digital-first impact.
WHO YOU ARE
We are looking for people with…
→ Proven experience in managing celebrity and influencer partnerships preferable from an international fashion scene.
→ Strong understanding of PR strategies and branding goals.
→ Excellent communication and relationship-building skills.
→ Ability to work cross-functionally and manage multiple projects simultaneously.
→ Strong organizational and budget management skills.
→ Innovative mindset and ability to stay updated on industry trends.
→ Fluent in English, with excellent written and verbal communication skills; additional languages are a plus.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
→ 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
→ H&M Incentive Program – HIP. Learn more about the program here.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here. Please apply before 9th of March 2025.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
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What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
