Category Manager

Posted 3 Days Ago
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Stratham, NH, USA
In-Office
108K-137K Annually
Senior level
Food • Marketing Tech
The Role
Manage grocery category strategy for ADUSA, using shopper, syndicated, panel, POS, and retail data to drive category growth. Develop assortment, pricing, promotion, merchandising, and planogram recommendations; lead line reviews and seasonal selling presentations; and provide actionable insights to retailer buyers and category managers. Partner cross-functionally with sales, marketing, brand, and category teams while supporting strategic action plans and category KPIs. Travel is approximately 25%.
Summary Generated by Built In
Who We Are   

At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities. Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success. 


Position Purpose:

The individual in this role will help Lindt expand category influence, grow sales and deliver against category management specific KPIs such as distribution, secondary placement and best in class merchandising. This will be accomplished by acting as a strategic partner for ADUSA by providing best in class shopper insights and analytics to maximize category growth.

This role can be based in the New England, PA, or North/South Carolina regions.

Essential Job Functions & Responsibilities:

Category Management

  • Ensure expertise in customer strategy and shopper behavior across relevant confection segments (impulse, gifting, dark chocolate, indulgence, etc.) to influence business planning initiatives and plans that mutually grow KPIs for Lindt and the category.
  • Bring best in class shopper insights to ADUSA, to influence customer strategy and support Lindt initiatives.
  • Support Lindt strategy and selling initiatives through the development of a best in class Grocery channel strategy and selling stories that are tailored to be specific to key retailers. This includes analyzing and synthesizing syndicated and shopper data coupled with trend and shopper insight information.
  • Act as a consultant and strategic partner to ADUSA providing unbiased recommendations to drive overall category growth.
  • Develop strategic planogram recommendations, combining proven merchandising theory, retailer case studies and Lindt strategy with solid analysis to maximize category sales.
  • Synthesize multiple data sources including POS, Panel, Shopper card and Insights to craft compelling, concise and actionable selling stories. Lead the creation of everyday line reviews, seasonal reviews and check lane reviews.
  • Play a leadership role in conducting category management reviews, analyzing business issues, and providing business insights and recommendations in the areas of assortment, pricing, and promotion to improve business results.
  • Present analysis, trend information and category opportunities directly to ADUSA building a strong relationship directly with the buyers or retailer category managers to influence retailer strategy and support Lindt business objectives.
  • In collaboration with the Category team and specific Brand Managers, lead the creation of seasonal and key initiative selling presentations contributing insights while also combining inputs into a comprehensive selling story.

Sales & Marketing Support

  • Influence the development of strategic sales and category action plans for the Grocery channel through the sharing of knowledge gained from customer specific shopper card information. Help to establish priorities that are consistent with Lindt and key account goals and objectives, market share and overall category profitability.
  • Actively participate in weekly team calls or meetings with respective Sales Managers and/or Marketing.

Research and Analysis

  • Serve as the expert on the Grocery Channel and ADUSA by fully understanding shopper motivations, triggers and barriers through available shopper card, custom research or panel information.
  • Be the information expert in the analysis of syndicated data, shopper card data, household panel data, and customer point of sale data, leading to key insights and business recommendations in the areas of item distribution and assortment, pricing and promotion.   

Qualifications & Requirements:

Experience:

  • 5+ years Category Management and analytical experience.
  • 5+ years experience mining data systems, such as:
    • Circana/IRI, Nielsen Suite/ IQ, Numerator
    • Info Retriever, Retail Link, Kantar, Blue Yonder JDA Space Planning Suite, Syndigo
    • Circana FSP
  • CPG experience

Skills & Knowledge:

  • Experience in using retailer shopper card portals (i.e. EYC, 84.51, Symphony AI, etc)
  • Advanced computer skills; advanced knowledge of Excel and PowerPoint.
  • Advanced analytical and reporting skills.
  • Ability to work independently to complete projects in a timely fashion.
  • Excellent written and oral communication.
  • Demonstrated success in cross functional work environments.
  • Ability to problem solve and multi-task in a fast-paced, entrepreneurial environment.
  • Planogram building & writing experience (i.e. Blue Yonder JDA Space Planning Suite)

Education:

  • Bachelor's degree required
  • Master’s degree in related field, preferred

Other Requirements:

  • Travel ~25%

Total Rewards:

Compensation Range: $108,000.00-$137,000.00


Applicants for this position must be currently authorized to work in the United States on a full-time basis. The company will not sponsor applicants for this position for work visas.
Lindt USA’s salary range reflects market rates based on our size, revenue, and location. Starting pay is determined using a wide range of factors including, but not limited to, job-related skills, knowledge, and experience as well as market conditions. A bonus and/or long-term incentive may be included as part of this compensation package. 
Lindt and Sprüngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well.  
If you are looking to join a winning team and fast-track your career, contact us! Join us on our journey of excellence, impact, and growth #LifeAtLindt 

Skills Required

  • 5+ years of category management and analytical experience
  • 5+ years of experience mining data systems such as Circana/IRI, NielsenIQ, Numerator, Info Retriever, Retail Link, Kantar, Blue Yonder JDA Space Planning Suite, Syndigo, or Circana FSP
  • Consumer packaged goods experience
  • Experience using retailer shopper card portals, such as EYC, 84.51, or SymphonyAI
  • Advanced computer skills, including advanced Excel and PowerPoint knowledge
  • Advanced analytical and reporting skills
  • Ability to work independently and complete projects in a timely manner
  • Excellent written and oral communication skills
  • Demonstrated success in cross-functional work environments
  • Problem-solving and multitasking ability in a fast-paced environment
  • Planogram building and writing experience, such as Blue Yonder JDA Space Planning Suite
  • Bachelor's degree
  • Master's degree in a related field
  • Approximately 25% travel
  • Currently authorized to work full-time in the United States without visa sponsorship
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The Company
HQ: Kilchberg
3,727 Employees

What We Do

The Lindt & Sprüngli Group - premium chocolate for more than 175 years Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 120 countries around the world. During 175 years of Lindt & Sprüngli's existence, it has become known as one of the most innovative and creative companies making premium chocolate. The beginnings of Lindt & Sprüngli are in 1845, when father and son for the first time manufactured solid chocolate in their small confectionery Sprüngli & Son, at that time yet a partnership. Since then, the company has gone through many different eras, but the entrepreneurial spirit and passion for making chocolate that drove both the Sprüngli family as well as Rodolphe Lindt, when he invented the first truly melting chocolate and later on sold his business to Sprüngli, are still alive. Today, quality chocolate products by Lindt & Sprüngli are made at 12 own production sites in Europe and the USA. They are distributed by 36 subsidiaries and branch offices, in more than 530 own stores, and also via a comprehensive network of more than 100 independent distributors around the globe. With more than 14,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.2 billion in 2023.

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