The Category Analyst will be responsible for collection of data from multiple sources (Circana, Nielsen, Consumer Data, wholesale shipment data etc.) to identify opportunities for Red Bull in volume, share, promotion, price, and shelf space. The main focus of the Category Analyst is to turn data into actionable insights to drive strategy and volume for their assigned region.
Candidates are also eligible to sit in: Chicago, IL, Philadelphia, PA or Atlanta, GA
Job DescriptionCATEGORY MANAGEMENT
Provide Category Management Insight to top customers by leading the dialogue with a focus on category growth opportunities.
Create, develop and deliver regular category reviews, plans and strategies with retail partners.
Turn insights into actions with retailers by executing, analyzing and evaluating category plans.
Strategically develop customer Category Management business plans that integrate with the customers overall business goals.
ANALYSIS
Identify performance gaps in volume, share, pricing, promotion, shelf space, and product distribution.
Implement solutions and track, measure, and communicate results.
Mine consumer/shopper data to develop insights and identify opportunities.
Perform post program results analysis.
Responsible for the management and maintenance of databases, reports, and applications.
Provides analytical support with accompanying insights in the creation of Category Initiatives.
PARTNERSHIPS
Establish and maintain a partnership with Sales Leaders and Retail Partners in the development of strategic plans for category management within the customer team.
Utilize a variety of category management tools on special projects with an eye to increase productivity for the customer team.
Provide support to customer teams by responding to ad-hoc data requests, answering questions, and providing basic technical support and analysis.
Coordinate efforts and communications within the customer team to ensure all information and analytical requirements are met.
Support team needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and customer service.
Assist customer teams on system applications, data access and application, and requests for information.
Build and leverage relationships with all Headquarter Category teams to share best practices and resources.
REPORTING
Establish best practice reporting, and take on responsibility for report updates, both weekly and monthly.
Generate reports with syndicated and internal sales sources to support Red Bull’s category development strategy.
QualificationsMinimum 3-5 years related work experience required
In-depth knowledge of the consumer goods industry including class of trade, customer groups, category, competitive products, competitive strategies and industry trends
Knowledge of syndicated data (Circana, Nielsen, etc.)
Customer facing experience
Strong history of creating fact-based selling stories, and the ability to integrate multiple tools to solve problems
Ability to interpret analysis results, formulate recommendations, develop presentations and present action plans to customers
Excellent oral and written communication skills; ability to present and explain complex technical information in a way that establishes rapport, persuades others, and gains understanding
Bachelor’s degree preferred
Must be fluent in English, additional language skills an advantage
Additional InformationThis position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $64,000 - 100,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Skills Required
- 3-5 years of related work experience
- In-depth knowledge of the consumer goods industry, including categories, customer groups, competitive products, strategies, and industry trends
- Knowledge of syndicated data sources such as Circana and Nielsen
- Customer-facing experience
- Experience creating fact-based selling stories and integrating multiple tools to solve problems
- Ability to interpret analyses, formulate recommendations, develop presentations, and present action plans to customers
- Excellent oral and written communication skills
- Bachelor's degree
- Fluency in English
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
-
Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
-
Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
-
Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
